Creative Ways to Include More Content on Landing Pages?

[The Curator]

For a competitive niche, how do you guys include more content on Landing Pages without dragging down conversions? Any creative ways i.e. FAQ section, accordion like structures?

Appreciate any tips!

 

[mynameisfrankenstein]

What the heck does accordion like structures mean?

Pictures. Add lots of images. Space out the content with different formatting, lists with image bullets, etc. Different sized headers, color emphasis on important words... Make the page look entertaining as hell to read.

 

[The Curator]

What the heck does accordion like structures mean?

Pictures. Add lots of images. Space out the content with different formatting, lists with image bullets, etc. Different sized headers, color emphasis on important words... Make the page look entertaining as hell to read.

Here is an accordion example http://richer.artstudioworks.net/shortcodes/accordions-toggles/

 

[SERPTurbo]

Why do you want to include more content? Is it necessary? Are the top guys in your niche doing it?

The point of a landing page is to convert, right? Whether it's a lead or a sale, that has to be your focus and the amount of content would depend on your goal...

 

[ContentWriter]

Make it visually appealing by adding images and graphics because people are naturally drawn to respond better to visual information than text.

 

[The Curator]

Make it visually appealing by adding images and graphics because people are naturally drawn to respond better to visual information than text.

We actually decided to go that route and include an infographic. Thanks for replying. Like the bright green pic - draws the eye.

 

[oni365]

On the backend of the landing page, you can add more content. Your users won't see the content but google will, if you allow Googlebot to crawl that part of your content, this trick is in the Grey area.

 

[seohod]

Use an eye catching image,smart use of color a strong contrast between a font and your background.

 

[The Curator]

On the backend of the landing page, you can add more content. Your users won't see the content but google will, if you allow Googlebot to crawl that part of your content, this trick is in the Grey area.

yeah this is a client site can't do stuff like that - long term strategies and tactics only. But thanks for replying!

 

[The Curator]

Use an eye catching image,smart use of color a strong contrast between a font and your background.

Got an example?

 

[oni365]

gbrdesign[.]com

 

[oni365]

The content is visible only if you are google bot

 

[The Curator]

The content is visible only if you are google bot

Isn't that the same thing as keyword stuffing?

 

[oni365]

Isn't that the same thing as keyword stuffing?

No, because you create quality content, you don't just spam keywords

 

[The Curator]

Whats this called, never heard of it. Is there a way I can view it on a site or find what sites do this?

 

[Jason Bradbury]

Focus on ranking other pages that link to a landing page

 

[Shilpa105]

No, because you create quality content, you don't just spam keywords

If that's the case why can't the content be posted on the landing page itself to be seen by everybody, especially if its quality content.

 

[oni365]

If that's the case why can't the content be posted on the landing page itself to be seen by everybody, especially if its quality content.

Maybe you want to have a landing page with little text and lots of pictures

 

[oni365]

Whats this called, never heard of it. Is there a way I can view it on a site or find what sites do this?

Yes you can use the chrome extension User-Agent Switcher with this app you can switch to Googlebot and see the content on the website I gave you

 

[tunescool]

i like taking short reviews from people that have bought the item from big time stores that sell whatever it is. potential customers get a feeling from an excited customer rite on your page