Amazon Affiliate Query - Using Adsense

[Apsconsus]

Hey guys, I've read in a lot of articles that using Adsense in addition to Amazon Affiliate ads is a bad idea, mainly for the following reasons:

Having more ads causes the users to dislike the page more
Any clicks to Adsense ads might take away a potential buyer

So this seems reasonable and while I'm sure some people have both with no issues I believe it's a general rule of thumb at the very least for someone starting out.

However on my site I intend to write articles that won't rank for just buyer keywords. Say for example I have a site about fridges (not my niche) and my buyer articles include keywords like:

best fridges review
fridge reviews
buy fridges online
SuperFridge XD-500 review

For all of these I would not want to include adsense at all as I want any potential site visitors to be going to amazon and buying a fridge.

But what if I write articles that are for people who might already have fridges, like:

how to clean your fridge properly
maintaining your fridge
increase the life of your fridge

These are clearly intended for people who already have them, and of course I'd only be looking at targeting these keywords if they were low in traffic.

So my question is, is there a way to get adsense and ONLY have it target these non-buyer pages and is it a good idea.

Thanks in advance for any responses!

 

[bartosimpsonio]

You could craft content to target anything. If your content is relevant to selling something specific, then amazon ads can convert well. How you'd structure this on your site is up to you, when to show Amazon and when to show Adsense, but if you're able to show the visitor what he wants it'll surely increase your conversion rate.

 

[Apsconsus]

You could craft content to target anything. If your content is relevant to selling something specific, then amazon ads can convert well. How you'd structure this on your site is up to you, when to show Amazon and when to show Adsense, but if you're able to show the visitor what he wants it'll surely increase your conversion rate.

That makes sense, I figured this would be the case, just wanted a second opinion, thanks!

I think it might be a good way to gain more traffic, I can't vouch for other affiliates starting out but I know I was swayed from targeting anything but buyers keywords. While they are the main priority in this case I think if I did this well it could open up another stream of revenue which is nice.

Thanks again for your opinion!

 

[bartosimpsonio]

That makes sense, I figured this would be the case, just wanted a second opinion, thanks!

I think it might be a good way to gain more traffic, I can't vouch for other affiliates starting out but I know I was swayed from targeting anything but buyers keywords. While they are the main priority in this case I think if I did this well it could open up another stream of revenue which is nice.

Thanks again for your opinion!

When the ads match the content perfectly, the visitor actually appreciates the ad. So if you're learning to program Arduino, and a Amazon ad shows up for a starter Arduino kit, this is a blessing for the reader. He'd have to go searching for his kit later anyway. So ads are all about targetting and predicting user intent. Well just my 2 cents again. Good luck.

 

[primeCS]

But what if I write articles that are for people who might already have fridges, like:

how to clean your fridge properly
maintaining your fridge
increase the life of your fridge

These are clearly intended for people who already have them, and of course I'd only be looking at targeting these keywords if they were low in traffic.

If I have an article on "how to clean your fridge", I would still rather use amazon to promote something relevant, say detergent or even a $2 cleaning kit.

Sure, the commission on $2 is nothing, but that same fellow who clicked on your link might end up buying a $3000 coffee machine at the end of the day.

At least that happened a few times for me.

 

[Apsconsus]

When the ads match the content perfectly, the visitor actually appreciates the ad. So if you're learning to program Arduino, and a Amazon ad shows up for a starter Arduino kit, this is a blessing for the reader. He'd have to go searching for his kit later anyway. So ads are all about targetting and predicting user intent. Well just my 2 cents again. Good luck.

Ah, very good point. Thanks again!

If I have an article on "how to clean your fridge", I would still rather use amazon to promote something relevant, say detergent or even a $2 cleaning kit.

Sure, the commission on $2 is nothing, but that same fellow who clicked on your link might end up buying a $3000 coffee machine at the end of the day.

Also a very good point, I didn't consider that. I will definitely prioritize utilities for the product over adsense then. Perhaps I will only use adsense in a situation where I have an article and I am confident it will convert better than amazon ads.

 

[terrycody]

What OP said is reasonable to consider like this, and in reality, you can do this in Wordpress. (of course any other CMS or even HTML)

In wordpress, you can use a plugin lets say, to display Amazon associate ADs on the page 1,3,5 sidebars, while display Adnsense in 2,4,6 page sidebars. This is a good strategy when building a niche site like you said.

And if you want to add a simple block AD in a specific page in your site, I think solely play with HTML code of that page can done it ?!


terry