Logo designed for a friend (what do you guys and gals think?)

What do you think, as far as design, appearance,...etc?


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invisanon

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I built this logo for a friend. Feel free to critique. Any pointers?
 
The wings shouldn't feature within the crest. The Black River should be centered within the crest and the text isn't done justice being the same colour as the rest of the image.
 
Thank you for the feedback. the wing thing looked weird/cutoff as I did remove it from the center...so I opted to keep them inside as well. the centered black river....I didn't even notice that...so thank you. And the gold on gold font...I can see where youre coming from on that.


The wings shouldn't feature within the crest. The Black River should be centered within the crest and the text isn't done justice being the same colour as the rest of the image.
 
I also have a web header that I would like to post for critiquing, but not sure if that's allowed here with the website's name being in the header.
 
The wings shouldn't feature within the crest. The Black River should be centered within the crest and the text isn't done justice being the same colour as the rest of the image.

All of this, plus remove the animation and the chrome effect on the shield/wings, shrink the text a bit so it's not all overlapping, and maybe remove the dog (sorry @Sombrero).
 
All of this, plus remove the animation and the chrome effect on the shield/wings, shrink the text a bit so it's not all overlapping, and maybe remove the dog (sorry @Sombrero).
All this and remember that usually simpler is better. Don't try to overdo it. A simple design, abstract even, with on spot writing and not a lot of colors usually does the trick
 
A logo has to be simple but meaningful , stop using gold gradients , dogs , gif effects in a logo . Just doesn't look professional .
 
Lose the moving stuff in the background and it'd be pretty neat!
 
I think you show great promise with your design skill. I also know that designs that are simple work best from a marketing perspective. Great work, tone it down a bit and remove the animation. At the end of the day you need to start some where and tweak it till perfection. Great layout and awesome job keep plugging away.

Thanks for the share

Canada
 
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