Update and Closing Thoughts
It's been a few days since both versions of the letter have been delivered and the data has flat-lined so it's time to do a final update.
Problems with Hiring from Craigslist
There was an issue with Worker # 2 so I'll get into that first. I met him last Thursday for the 1st drop and prepaid him $50 so he could trust me. Later that day he finished and I told him I'd get him the remaining $50 the next morning since we were gonna do another drop on Friday. He said he needed the money right away cause he's late on rent. Although I found that odd I drove 30 minutes to drop it off, even though I had to drive 30 more minutes to him in the morning.
Friday morning comes and I meet him again to deliver the 500 copies and $100 full prepayment for that day's drop. I both texted him and told him in person that we're just doing Friday and will "chill" for Saturday and Sunday while the data comes in and pick up again on Monday. As my previous post stated, prepaying workers seems to take their drive away to get the job done. But again, I didn't want him to think I was gonna screw him. Ironically enough I received absolutely nothing from him as far as stats go from the first 500 letters but decided to give him another shot on the second set.
Saturday morning comes and I have no stats from him so I ask if he did the drop or not. He tells me that he got busy with chores on Friday so didn't do it (even though he said during our Friday meeting he was gonna start right after). That was irritating but I didn't bother expressing it. So on Saturday he started and was sending me texts throughout the day, which I responded to up till 5pm (was watching UFC 205, holy shit what a night of fights).
Then this happens on Sunday morning:
So he's been prepaid in full for Friday's work (already was paid for Thursday's), given clear instruction on what I needed done and has been in contact with me just the night before, yet suddenly he's paranoid that I'm scamming him, LOL It pissed me off that a guy I gave work to, paid well for and was easy going with now is calling me a scammer, threatening me with license plate and a personal pic. I called him right after and asked him some simple point-blank questions (kinda like you'd asked a child) and then asked, "So what's the problem?" His response was, "No you're good, never-mind, have a good day."
He then texts me a few minutes later asking when payment will come for Saturday's and Sunday's work, (50% upfront and 50% after he says). I guess he forgot he was doing FRIDAY'S work still and he's already been paid in full for that, LOL. So I had to call him again and explain the situation and asked him more point-blank questions such as, "I only gave you 500 letters to deliver, not 1500 correct?" "I prepaid you for those 500, correct?" "I said we'll chill on Sat, Sun and start back up on Monday, correct?" So after these exchanges I was done with him. I think he was trying to take advantage of me being easy-going and generous, thinking I'd be fooled and would agree to pay him for non-existent workdays.
His Results
Well as you can see in that text he decided to take the easy way out and just stack a hundred letters on top of mailboxes. This explains why my results sucked. I do think in the beginning he hand delivered for the first couple hundred but I guess he felt it was too hard, lol. When I first met both workers I showed them pricing for flyer delivery services and it would have only cost me $90 (paid to the company) for 500 letters. The workers probably only get $40-$50 of that, so my guys were getting paid twice industry standard.
So out of 1000 letters he "delivered" I received 3 phone calls and 1 lead. My net loss with him was -$280
Worker # 1 yielded better results but still it was a net loss. 18 phone calls with 4 leads. My net loss was - $110 I do believe Worker 1 delivered the letters as he was supposed to but for Reason 1 in my previous post I just don't think mass-spamming this type of letter works. I don't have any real complaints with Worker 1 except for he was 10-minutes late to both our meetings and he only is a 2-minute walk away while I had a 25-minute drive. I can look past being late unless it happens every time.
Conclusions on Home Security Campaign
I'd say if you're willing to put in 4-6 or so hours of work each day and have the discipline to not spam/blanket neighborhoods with the letters, you can probably make $200-$400 in revenue a day (assuming you do 100-150 targeted letters). Based on my test, you will want to have the letters in envelopes and have a warning message written on it. The more personalized you can make the letter the better. Perhaps even pre-planning what streets you'll hit and writing the street name on the letter. Obviously you'll need to have the letters delivered to the homes and not just stacked on community mailboxes, etc.
I only tested this campaign in hopes of being able to scale it to $500-$1000 a day on auto-pilot (aside from getting the letters printed and workers paid). I don't have the desire to do the method myself and now know going full-scale with workers is problematic as well. So, I will provide the two campaigns I've used (1 home security and 1 car insurance). The car insurance campaign was tested last night and has received a few qualified calls thus far. However, just like the home security offer, it needs to be targeted and retain its uniqueness (i.e., not mass-delivered).
It was worth a shot to try campaigns that are a little different cause you never know. If there's any lesson to learn here its don't be afraid to try marketing campaigns that are outside-the-box or downright strange. It's good to be inspired by others but real inspiration comes from within. Have conversations with yourself even and go through different scenarios on how and why something should/could work. If your gut is telling you to try something, even if conventional wisdom would suggest otherwise, I'd say go with your gut every single time.
Well, just like my bio says, I don't do base-hit type money, I hit homeruns. As such, I'm moving on.
It's been a few days since both versions of the letter have been delivered and the data has flat-lined so it's time to do a final update.
Problems with Hiring from Craigslist
There was an issue with Worker # 2 so I'll get into that first. I met him last Thursday for the 1st drop and prepaid him $50 so he could trust me. Later that day he finished and I told him I'd get him the remaining $50 the next morning since we were gonna do another drop on Friday. He said he needed the money right away cause he's late on rent. Although I found that odd I drove 30 minutes to drop it off, even though I had to drive 30 more minutes to him in the morning.
Friday morning comes and I meet him again to deliver the 500 copies and $100 full prepayment for that day's drop. I both texted him and told him in person that we're just doing Friday and will "chill" for Saturday and Sunday while the data comes in and pick up again on Monday. As my previous post stated, prepaying workers seems to take their drive away to get the job done. But again, I didn't want him to think I was gonna screw him. Ironically enough I received absolutely nothing from him as far as stats go from the first 500 letters but decided to give him another shot on the second set.
Saturday morning comes and I have no stats from him so I ask if he did the drop or not. He tells me that he got busy with chores on Friday so didn't do it (even though he said during our Friday meeting he was gonna start right after). That was irritating but I didn't bother expressing it. So on Saturday he started and was sending me texts throughout the day, which I responded to up till 5pm (was watching UFC 205, holy shit what a night of fights).
Then this happens on Sunday morning:
So he's been prepaid in full for Friday's work (already was paid for Thursday's), given clear instruction on what I needed done and has been in contact with me just the night before, yet suddenly he's paranoid that I'm scamming him, LOL It pissed me off that a guy I gave work to, paid well for and was easy going with now is calling me a scammer, threatening me with license plate and a personal pic. I called him right after and asked him some simple point-blank questions (kinda like you'd asked a child) and then asked, "So what's the problem?" His response was, "No you're good, never-mind, have a good day."
He then texts me a few minutes later asking when payment will come for Saturday's and Sunday's work, (50% upfront and 50% after he says). I guess he forgot he was doing FRIDAY'S work still and he's already been paid in full for that, LOL. So I had to call him again and explain the situation and asked him more point-blank questions such as, "I only gave you 500 letters to deliver, not 1500 correct?" "I prepaid you for those 500, correct?" "I said we'll chill on Sat, Sun and start back up on Monday, correct?" So after these exchanges I was done with him. I think he was trying to take advantage of me being easy-going and generous, thinking I'd be fooled and would agree to pay him for non-existent workdays.
His Results
Well as you can see in that text he decided to take the easy way out and just stack a hundred letters on top of mailboxes. This explains why my results sucked. I do think in the beginning he hand delivered for the first couple hundred but I guess he felt it was too hard, lol. When I first met both workers I showed them pricing for flyer delivery services and it would have only cost me $90 (paid to the company) for 500 letters. The workers probably only get $40-$50 of that, so my guys were getting paid twice industry standard.
So out of 1000 letters he "delivered" I received 3 phone calls and 1 lead. My net loss with him was -$280
Worker # 1 yielded better results but still it was a net loss. 18 phone calls with 4 leads. My net loss was - $110 I do believe Worker 1 delivered the letters as he was supposed to but for Reason 1 in my previous post I just don't think mass-spamming this type of letter works. I don't have any real complaints with Worker 1 except for he was 10-minutes late to both our meetings and he only is a 2-minute walk away while I had a 25-minute drive. I can look past being late unless it happens every time.
Conclusions on Home Security Campaign
I'd say if you're willing to put in 4-6 or so hours of work each day and have the discipline to not spam/blanket neighborhoods with the letters, you can probably make $200-$400 in revenue a day (assuming you do 100-150 targeted letters). Based on my test, you will want to have the letters in envelopes and have a warning message written on it. The more personalized you can make the letter the better. Perhaps even pre-planning what streets you'll hit and writing the street name on the letter. Obviously you'll need to have the letters delivered to the homes and not just stacked on community mailboxes, etc.
I only tested this campaign in hopes of being able to scale it to $500-$1000 a day on auto-pilot (aside from getting the letters printed and workers paid). I don't have the desire to do the method myself and now know going full-scale with workers is problematic as well. So, I will provide the two campaigns I've used (1 home security and 1 car insurance). The car insurance campaign was tested last night and has received a few qualified calls thus far. However, just like the home security offer, it needs to be targeted and retain its uniqueness (i.e., not mass-delivered).
It was worth a shot to try campaigns that are a little different cause you never know. If there's any lesson to learn here its don't be afraid to try marketing campaigns that are outside-the-box or downright strange. It's good to be inspired by others but real inspiration comes from within. Have conversations with yourself even and go through different scenarios on how and why something should/could work. If your gut is telling you to try something, even if conventional wisdom would suggest otherwise, I'd say go with your gut every single time.
Well, just like my bio says, I don't do base-hit type money, I hit homeruns. As such, I'm moving on.
