I think that social signals don't have much impact from a ranking perspective at the moment. An excpetion may be Google+ because Google has control over it. Other social networks like Facebook and Twitter are out of Google's control. That doesn't mean they don't have an impact but I think backlinks provide more SEO value.
What I can tell you from experience is that social signals blasts won't get you anywhere from a SEO perspective. Try to get organic social signals through like jackers or similar tactics.
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