shezboy
Elite Member
- Sep 17, 2008
- 3,917
- 6,167
Anyone else see this coming?
FB have tweaked their algorithm to detect click bait (again)
https://techcrunch.com/2016/08/04/facebook-clickbait/
It seems the bounce rate of the content you post on FB is now a factor in the reach it will have:
"Facebook already made an anti-clickbait algorithm change in 2014, focusing on user behaviour It looked for links that people Liked then clicked, but then immediately bounced back to Facebook and Unliked because the website they arrived at didn’t meet the expectations set by the headline.
In February Facebook started looking more closely at how little time people lingered on clickbait sites, and identified links with lots of clicks but very few subsequent Likes."
So, if you think it's already difficult to spread your stuff all over FB you can expect that to become more so in the future.
Shez
FB have tweaked their algorithm to detect click bait (again)
https://techcrunch.com/2016/08/04/facebook-clickbait/
It seems the bounce rate of the content you post on FB is now a factor in the reach it will have:
"Facebook already made an anti-clickbait algorithm change in 2014, focusing on user behaviour It looked for links that people Liked then clicked, but then immediately bounced back to Facebook and Unliked because the website they arrived at didn’t meet the expectations set by the headline.
In February Facebook started looking more closely at how little time people lingered on clickbait sites, and identified links with lots of clicks but very few subsequent Likes."
So, if you think it's already difficult to spread your stuff all over FB you can expect that to become more so in the future.
Shez