Why and when would someone buy likes?

That's true, it's all about quality. cheap fake likes will just ruin your account, while REAL likes can push it to the next level. However there are just a couple of legit providers out there, most of them very expensive.

What exactly makes a like "real" or "fake"?

And what are the consequence of "fake" likes?
 
Real likes are from real and active Instagram accounts. Fake likes are from bot accounts that aren't active.

What I meant is that fake likes won't be of any use, they will make your pics look more famous. On the other hand, when real people like the picture, all their friends can see that they liked the picture, so it will gain much more attention. Depending on the quality and niche of the account, this can help you gain interested followers. Besides it will obviously increase your accounts value and push your pictures to the top hashtags more often than not.
 
It's just for image and the "preselection factor" ----- your pictures are prevalidated by others, making real people "like" your pictures even more. Say you have a picture with 500 fake likes, people are more likely to like your picture just because the 500 people liked it before. Sounds confusing, but this is the fact.
 
It's just for image and the "preselection factor" ----- your pictures are prevalidated by others, making real people "like" your pictures even more. Say you have a picture with 500 fake likes, people are more likely to like your picture just because the 500 people liked it before. Sounds confusing, but this is the fact.

While this is not wrong, I'm still convinced that real likes are worth way more than fake likes. I used both, fake and real likes, on several accounts and the results with real likes are way better.

Especially when you want to sell product promotions on your account, the likes need to be real. Many companies will check your likes to see whether they are fake or not - but they can't tell whether a real account liked your picture because he wanted to, or because you bought these real likes. Thus the value of your shoutouts and product promotions will increase significantly (depending on the amount of likes obviously).
 
Some big accounts are buying likes every photo hmm..

I stalked a 100k luxury page and when that photo gets posted. 1 min later, it hit 7k likes like instantly.
 
To boost traffic and increase social proof I guess. Its the fastest way but could potentially get you in trouble.
 
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