Hi. I received my sample of 40 KWs. When I compared them with free semrush functionality, I got more or less same results for CPC, local and global searches. However, Avg. KC column that ranges from 15-34 in excel spreadsheet I received, semrush shows it in 60-85 range (keyword competition !). I checked all 40 KWs.
Questions:
1. What is the point of giveaway sample if competition numbers are so grossly different from semrush?
2. Am I interpreting this incorrectly ?
3. How can I determine if the keyword I bought/or was given, is really as difficult to rank as specified?