Silo landing page options

[FullStackMike]

So I'm wondering what you guys use for silo landing pages?

For your top tier and second tier silo pages, do you actually make it a landing page with heaps of content?

Or do you just go more for a navigational approach and just have the links to the next silo?

Or even a mix of both? I'm struggling to fill up content for some of my silo pages due to the fact that they are more navigational pages rather than landing pages.

 

[patriotnews]

Let's say I was writing about "setting up a small office" my top page would have about 400 words PER silo, with the H2 tagged bit of each section linking to that silo. So say I made a silo "office chairs", I would make an H2 saying " Office chairs, backbone of the office" and link it to that landing page, and then have 400 or so words under it targetting office chairs, and 1-2 LSIs about it.
The landing page for "Office chairs" would have another 1,000+ words on it, targeting "office chairs" as the primary along with a bunch of long tails. That links to the next page down, then so on and so forth, every 5-7 posts, I do a summary post, where I might target the keyword "office chair safety", but I also link UP the silo for 2-4 posts, plus down the silo one post, plus occasionally I will also toss in a serious authority link(for "office chair safety", I would link to OSHA's page about office accidents).
I won't interlink my standard silo articles, but might toss in one on my summary post if it is relevant(but only to the top of another silo).

Short answer: yes, each landing page is loaded with content(words, videos, Infographics, slideshows), the only lighter content is the standard posts within my silo.

 

[deltaone]

I would put the outgoing authority link only on supporting pages/posts unless really necessary to keep as much link juice/PR as possible within the domain.

Let's say I was writing about "setting up a small office" my top page would have about 400 words PER silo, with the H2 tagged bit of each section linking to that silo. So say I made a silo "office chairs", I would make an H2 saying " Office chairs, backbone of the office" and link it to that landing page, and then have 400 or so words under it targetting office chairs, and 1-2 LSIs about it.
The landing page for "Office chairs" would have another 1,000+ words on it, targeting "office chairs" as the primary along with a bunch of long tails. That links to the next page down, then so on and so forth, every 5-7 posts, I do a summary post, where I might target the keyword "office chair safety", but I also link UP the silo for 2-4 posts, plus down the silo one post, plus occasionally I will also toss in a serious authority link(for "office chair safety", I would link to OSHA's page about office accidents).
I won't interlink my standard silo articles, but might toss in one on my summary post if it is relevant(but only to the top of another silo).

Short answer: yes, each landing page is loaded with content(words, videos, Infographics, slideshows), the only lighter content is the standard posts within my silo.

 

[deltaone]

Check out out this link. You have there all the questions answered plus a lot of additional information about silo structure

http://www.blackhatworld.com/blackh...rdpress-silo-sites-using-free-plugins-32.html

Let's say I was writing about "setting up a small office" my top page would have about 400 words PER silo, with the H2 tagged bit of each section linking to that silo. So say I made a silo "office chairs", I would make an H2 saying " Office chairs, backbone of the office" and link it to that landing page, and then have 400 or so words under it targetting office chairs, and 1-2 LSIs about it.
The landing page for "Office chairs" would have another 1,000+ words on it, targeting "office chairs" as the primary along with a bunch of long tails. That links to the next page down, then so on and so forth, every 5-7 posts, I do a summary post, where I might target the keyword "office chair safety", but I also link UP the silo for 2-4 posts, plus down the silo one post, plus occasionally I will also toss in a serious authority link(for "office chair safety", I would link to OSHA's page about office accidents).
I won't interlink my standard silo articles, but might toss in one on my summary post if it is relevant(but only to the top of another silo).

Short answer: yes, each landing page is loaded with content(words, videos, Infographics, slideshows), the only lighter content is the standard posts within my silo.