I know this sounds like dying of dehydration in the tub, but I really don't know anything about SEO or much at all about IM. My whole life I've just been about stirring the pot person by person and group by group so while option 2 stands as the one I can do, 1 is not. I assume all I'd need is an image, a link and some money but I have no idea about anything aside from that honestly, nor do I plan on researching it at this point. I think just getting a few people a day will keep me afloat, I just need some money for food and to help pay rent that's all, not trying to get rich quite yet or anything like that.
As far as getting into those FB groups I really think whatever account I'd be using would get flagged if I went on there and started suggesting even vaguely that someone should cheat. They are prestigious universities more or less and if the moderators don't catch on, I know that perhaps I'll message the wrong student and they will. Y'know?