Uk email mareting law -

[donaldbuck]

This is driving me nuts! So here is the scoop!

I am from a super small area in the back and beyond. Really tiny, population is less than 7,000. I have been getting all the data manually by collecting emails for

"business service my area"

"business directory my area"

Is it against the law to do b2b email marketing law ? or whats the work around ?

Please help me UK email marketers.

 

[islandman1010]

Depends if you got their permission when getting their data and did they opt in to let you use it.

https://www.gov.uk/marketing-advertising-law/direct-marketing

 

[MikeyMikey13]

In the UK there is no law against harvesting and using their emails. This would hinge trade which is against the TFEU.

However it illegal to spam so be careful bud

 

[islandman1010]

In the UK there is no law against harvesting and using their emails. This would hinge trade which is against the TFEU.

However it illegal to spam so be careful bud

Bad advice. The law is clearly stated above. You should check your answer before posting

 

[donaldbuck]

This is exactly why it's confusing. Some are saying yes it's legal. Some are saying no..

I really can't be arsed to go to any other area or email market any other area that not within 30 minutes off my house. I don't drive. So it's important I know the email marketing law.. really can't be arsed with prison or any fines either.

 

[donaldbuck]

In the UK there is no law against harvesting and using their emails. This would hinge trade which is against the TFEU.

However it illegal to spam so be careful bud

Hi Mikey,

Can you let me know more information, because this is exactly the reason why i am so confused on this issue. So it is legal ? have you any blogs or any one of authority I can read about this.

 

[islandman1010]

Is this clear enough for you. It illegal to just get their email and use it unless you told them you will use it. This is from the Government. I thought you might have bothered to click the link I gave you.

Email marketing and text messages

You're only allowed to send marketing emails to individual customers if they've given you permission.

Emails or text messages must clearly indicate:

who you are
that you're selling something
what the promotions are, and any conditions

Check that you aren't sending emails to anyone who's asked not to receive them, using the Email Preference Service.

Customers can complain if you misuse their information, and you could be ordered to pay a fine or compensation.

 

[MisterF]

As above;

https://www.gov.uk/marketing-advertising-law/direct-marketing

https://ico.org.uk/for-the-public/online/spam-emails/

 

[donaldbuck]

what about to corps?

 

[islandman1010]

what about to corps?

Exactly the same

 

[youmakeme]

 

[mackay22]

emailing to "corporate subscribers" is not the same as spamming personal emails.

AFAIAA, you can send emails to company email addresses. be careful not to send to personal comapny emails, like "[email protected]"

http://www.lawdonut.co.uk/law/sales...tising/your-email-marketing-and-anti-spam-law

 

[mackay22]

"Emails sent to corporate subscribers which do not contain any personal information (e.g. [email protected]) are not specifically regulated under English law"

 

[youmakeme]

Mackay22 is correct regarding this. However, the effect of sending marketing material to a role based email might not yield good result from a marketing point of view. Thanks for pointing this out Mackay22.

"Emails sent to corporate subscribers which do not contain any personal information (e.g. [email protected]) are not specifically regulated under English law"

 

[mackay22]

So,

Sole traders and partnerships not incorporated can NOT be emailed like this, however individual employees of a limited company CAN be emailed like this (using the corporate email address of course), however, you must have all the required FOOTER information in your emails to be compliant.

etc

 

[mackay22]

being on the safe side though I wouldnt be emailing personal name emails even if they have corporate domains. Thats just personal though.

 

[mackay22]

u can go with it....
Campaign Monitor makes it radically easy to create, send and measure the impact of your email marketing campaigns.

would you like some tissue with that?

 

[islandman1010]

Most of the law mentions the words "corporate subscribers" Going around and collecting them from signs, newspapers and generally scraping them from anywhere I doubt would stand up as "corporate subscribers". One of the problems in the UK is not always knowing who is a sole trader and who isn't without digging deeper. I have a company name but I fall in to the category of "trading as" so any marketing email sent to my business would be illegal without an opt-in even if it was sent to [email protected].

 

[mackay22]

i do not think it would need to "stand up" in court as it where, as the term "corporate subscriber" is merely a reference to a corporate entity, and not any reference to the state of acquisition of said email address.

Also, how one would scrape and harvest legitimate corporate emails is a whole other issue, I imagine if not done correctly it would be difficult to separate those emails that come from a registered limited company and those that just come from sole traders/etc, if you did not have a way to mine the companies house website of course

https://www.gov.uk/government/organisations/companies-house

 

[mackay22]

I agree with this post.

bless you. Would you like some tissue too?