My FB + Teespring journy

[rawaccess]

69 FB ad's $500 spent
59 shirt designs
19 days in.

1 sale

HOWEVER, 14 shirts have sold through Google shopping, Teespring search and on Twitter.

Therefore, I conclude that I made several good designs. So why are FB users not buying? The ad? The audience?

Regarding ads, I've tried different image styles, ad copy and even copied formats used on shirts that have sold a lot. I don't believe it's the ad. Tried one IG ad but results were poor.

Audience? I target a niche 'reach' pool of less than 400k. Often it's in the 100k range. Ad click is above 30%. 19 of the 69 ad's have total CTR of 6%-12%. Several designs have as nearly many 'shares' and 'comments' as 'likes.' (It is one of these ad's which sold 1.) It seems I've learned how to target an audience using FB ad's and appeal to their humor and taste with a shirt design. Yet, only one sold on FB but these same shirts have sold through other mediums. I don't get it.

Lastly, I use the 'boost post' method. Not only is the post permanent, but this also generates the most shares and comments. The 'create ad' method yields the most link clicks.

Nearly all traffic comes from mobile.

What is my problem?

 

[goodperson]

I think the problem are targeted audiences.

 

[discreetmarian]

Are you trying Audience Insights? with Affinity?

 

[rawaccess]

Yes but I think my niche is too defined. For example, graph search "pugs" in the United States. The Page Likes are of just "pug" pages with Affinity scores of 55 or less. How would this data be useful for selling "pug" shirts?

 

[propipper]

Lastly, I use the 'boost post' method. Not only is the post permanent, but this also generates the most shares and comments. The 'create ad' method yields the most link clicks.

Are you using desktop + mobile (or right hand ads)? You have to find the really passionate people about Pugs - a lot of people may "like" pugs on Facebook but may not own one or really be passionate about them. Dig a little deeper with your interests to see if you can find a more passionate group (people that are pug owners and really love their pugs rather than a broad group who just likes pugs in general). This may bring your audience level down but now you're really reaching a laser targeted group. There are a lot of other factors involved as well that could be contributing to this (price, design, timing of your campaign - tie it in with a dog show or pug event, etc).

Facebook is getting a little saturated for this (still can do well but not as easy as before). If other sources are working, then maybe you should scale your ads on those networks.

Good luck.