need a little help here...

[alih97]

Hey guys

I made a previous thread about my iPhone unlocking service site and using bing ppc to drive traffic. I am driving traffic but I am not really getting sales. I only got one sale for $92.00 on another campaign but I didn't get anymore. I paused that campaign and created an improved version, but I haven't gotten any more sales yet. I also dropped my prices too.

Here is the new campaign w/ 15 different Ad groups, these are the results so far (my CTR's are through the roof!)

screenshot:
http://imgur.com/RqSwi8c

But am I being paranoid? Or is there something really wrong with what I am doing. Or is it because I only have 44 clicks so far.

Here is my landing page

screenshot:
http://imgur.com/TmIFNB9


I appreciate your help guys

 

[Conor]

It's only an improved version if it works better than the old one.

 

[alih97]

It's only an improved version if it works better than the old one.

ok, thanks...that doesn't really help tho?

 

[rob1977]

What did those 44 clicks cost?

I'm assuming you you are in profit? Ok just read your screen shot you are in profit.

In order to gather enough data you really need more information.

So running the test campaigns for the high percentage CTR you should then start to see a higher level of activity. (In theory based on your figures but in truth the data is still thin on the ground).

Once you have an ad which clicks you need to know what they are doing once on site. So you need tracking.

Tweek the lander in the same process that you went through for the ad (I.e. multiple landers and choose the highest action rate)

Use the highest performing ad with the highest performing Lander and you are off to a good start.

You can further refine by only running ads at the most active sales periods. Or targeting a narrower market (it's been a long time since I looked at Bing ads so I'm not sure what the variables are like these day's)

 

[davids355]

Looks pretty good to me, you have the CTR so people are interested. How are you priced compared to your competitors?

 

[alih97]

Looks pretty good to me, you have the CTR so people are interested. How are you priced compared to your competitors?

I have decent prices, some competitors are cheaper

T-mobile iphone unlock (all models): $69
At&t unlock (all models): $19
Verizon unlock: $19
Sprint unlock (5c-6s+): $39

 

[alih97]

So should I wait until I have more data. I created this new campaign today, and the results seem pretty good so far. But I was hoping to get at least 1-2 sales. Not sure why I haven't got a sale, but I will take your suggestion of setting up tracking.

 

[Optic88]

Are you split testing the actual landing pages?

Also, try different marketing angles as to why someone would want to unlock their phone.

 

[alih97]

Are you split testing the actual landing pages?

Also, try different marketing angles as to why someone would want to unlock their phone.

I only have 1 landing page, how many should I have for good test numbers?

 

[tuiy.contentwr]

The main issue is traffic. The issue could be bing not delivering enough traffic for your keyword. try other sources too like zeropark and truevance. I had experience with conversions through their traffic.

 

[jag_joms]

I have decent prices, some competitors are cheaper

T-mobile iphone unlock (all models): $69
At&t unlock (all models): $19
Verizon unlock: $19
Sprint unlock (5c-6s+): $39

you still offer this service?