Lessons To Be Learnt From Luxottica's CEO

[Zwielicht]

I found this video while I was shopping around for a pair of new sunglasses.

I thought the "Illusion of choice" and "Everything is worth what people are ready to pay" notions were very interesting, especially since, in the case of the latter, I know of a few business owners who undersell themselves without realising it.

 

[acidol2]

Ooooo shit. When I see someone sitting down next to a big 3D Model, I know it's gonna be a good video.
Will watch this later as I need to catch some ZZzzs

 

[JustinBieberSwag]

Yes, this is called consumer behavior, social consumerism and economics. You really want to blow your mind, study quantum mechanics and color theory. By study I mean, read 5 books on each topic.

 

[Zwielicht]

Ooooo shit. When I see someone sitting down next to a big 3D Model, I know it's gonna be a good video.
Will watch this later as I need to catch some ZZzzs

That's funny!

Yes, this is called consumer behavior, social consumerism and economics. You really want to blow your mind, study quantum mechanics and color theory. By study I mean, read 5 books on each topic.

The video was merely interesting, but not mind-blowing.

That reminds me, there was a television programme I used to watch called Through The Wormhole. It covered a variety of topics including quantum mechanics, so you might enjoy it. Of course, it's not as in-depth as what you might find in a book or a study dedicated to each individual topic, but it's entertaining nonetheless.

 

[jazzc]

It's an advertorial - and a very well done one. THAT's the lesson here

 

[The Curator]

I was once Luxottica's top 5 seller in the country back in 2001-2002. They have certainly lost a lot of edge after the economy downfall. Tried to buy up every brand out there! Now they are hoping after burning 3 CEO's they can find profit in the EM...which sounds like discounted designer brand glasses coming (if you order them from a foreign supplier)..

 

[Reaver]

This is why I'm going to order my glasses online. My brother got a brand new pair of prescription glasses online for $100. Went to get an exam done for $35, got his prescription, and ordered his glasses online. Spent $135 total and got a nice pair of glasses.

 

[Zwielicht]

I was once Luxottica's top 5 seller in the country back in 2001-2002. They have certainly lost a lot of edge after the economy downfall. Tried to buy up every brand out there! Now they are hoping after burning 3 CEO's they can find profit in the EM...which sounds like discounted designer brand glasses coming (if you order them from a foreign supplier)..

How interesting. Yeah, they mentioned their buying-spree in that video above as well.

This is why I'm going to order my glasses online. My brother got a brand new pair of prescription glasses online for $100. Went to get an exam done for $35, got his prescription, and ordered his glasses online. Spent $135 total and got a nice pair of glasses.

My aunt told me about a site similar to the one you described several years ago. I'll probably do the same as I need a new pair of glasses and contacts.

Hey, it looks like I'm about to win a pair of Ray-Bans for $20 on Ebay, although I might try to cancel the bid since I already bought a pair a couple of days ago.

Edit: Ah, I can't retract bid.