Link Diversity: Why Aren’t We Focused More on This Topic?

[ThopHayt]

Link diversity is very important... but many take that as a green light to go blast 10,000 wikis, 10,000 forum profiles and 10,000 blog comments at their site and think they'll be ok. Link diversity is only helpful if you think outside the box and get some GOOD diverse links from MANY sources in realistic moderation. If your site only gets 50 visitors a day you still can't blast 100 links a day and look realistic.

And also diversifying anchor text doesn't mean throwing in a million nonsense "this" and "here" type keywords. It means you need to do the WORK to figure out good LSI and niche related topics and keywords and use then in correct proportions. Dumping too many "random" anchor text and raw URL will only water down your site's topical anchor ratio over night. So put some thought into it before you act guys.

Then again maybe I should have just stayed quiet and let people shoot themselves in the foot, but people helped me once so pay it forward if they're willing to listen I suppose.

 

[praetserge]

A few points to add:
1. Platform diversification - it looks highly unnatural to me if all your links come online from WP blogs... so if you build links, make sure they come from different platforms: blogs, static sites, forums, comments, etc... By building only blog comments, you can't really expect to rank.
2. As mentioned before - a small site today maybe a popular blog tomorrow, so concentrate on the quality of information the blogs post rather than imaginary DA and PA.... Google cares about content posted on blogs but doesn't give a shit about DA and PA.
3. Some blogs I like to post on or buy guest posts on:
a. If a website is relevant (obvious) and runs AdSense... When I order guest posts, sometimes I ask the providers to use only blogs/websites with AdSense... This way, I know that somebody actually reviewed the site and allowed it to post google ads there.
b. It may be difficult but really worth the effort... I love to post on the websites which rank in top 100 in google for my target keywords.

 

[t0mmy]

Link diversity is very important... but many take that as a green light to go blast 10,000 wikis, 10,000 forum profiles and 10,000 blog comments at their site and think they'll be ok. Link diversity is only helpful if you think outside the box and get some GOOD diverse links from MANY sources in realistic moderation. If your site only gets 50 visitors a day you still can't blast 100 links a day and look realistic.

And also diversifying anchor text doesn't mean throwing in a million nonsense "this" and "here" type keywords. It means you need to do the WORK to figure out good LSI and niche related topics and keywords and use then in correct proportions. Dumping too many "random" anchor text and raw URL will only water down your site's topical anchor ratio over night. So put some thought into it before you act guys.

Then again maybe I should have just stayed quiet and let people shoot themselves in the foot, but people helped me once so pay it forward if they're willing to listen I suppose.

A few points to add:
1. Platform diversification - it looks highly unnatural to me if all your links come online from WP blogs... so if you build links, make sure they come from different platforms: blogs, static sites, forums, comments, etc... By building only blog comments, you can't really expect to rank.
2. As mentioned before - a small site today maybe a popular blog tomorrow, so concentrate on the quality of information the blogs post rather than imaginary DA and PA.... Google cares about content posted on blogs but doesn't give a shit about DA and PA.
3. Some blogs I like to post on or buy guest posts on:
a. If a website is relevant (obvious) and runs AdSense... When I order guest posts, sometimes I ask the providers to use only blogs/websites with AdSense... This way, I know that somebody actually reviewed the site and allowed it to post google ads there.
b. It may be difficult but really worth the effort... I love to post on the websites which rank in top 100 in google for my target keywords.

Some great points and tips from you both here.. cheers guys! Also a big thanks to everyone else for their feedback

 

[yukinara88]

You have good point about Domain Authority there. In my seo team we have many website and most of them have about same level of DA but it is just only one site that have about 1500 visitor per days. That's kinda confusing but well everyone know that google is the boss.

 

[lord1027]

I've learnt to focus on traffic instead of domain metrics. I usually use Semrush, check what KWs a website is ranking for and buy links to ranking articles only.
Metrics are good, but I tend to pay less attention to them now. Also Moz's Spam Score seems to be pretty relevant to me.

 

[alternatesword]

Great info, thanks for sharing tommy!

Anchor text diversification and backlink diversification are the two required pillars to rise up our website in serp.

We need to use lots of longtails, lsi's, generics and variations of naked url when building backlinks. Also, using our targeted keywords only once or twice is enough to rank.

A good backlink profile will have more anchors with less referring domains pointing each.

 

[WebTG]

Hi Tommy

As usual great information, thanks for sharing

 

[markantos]

I agree with most of what you have just said, but don't agree with the dismisal of PA/DA for small sites. It matters greatly especially when you can't go out and get thousands of links to your new site. Of course huffington post can get thousands of links but try that on your new site and get hammered on the next update.

 

[johnking200]

Don't forget about branding keywords. I see this all time with clients not getting their name out there.

 

[maddesthatter]

Wait, you mean by blast of forum links with the anchor text "best payday loans 2015" won't work?

 

[t0mmy]

Wait, you mean by blast of forum links with the anchor text "best payday loans 2015" won't work?

Lol.. give it a whirl.. come back and let us all know how you get on

 

[RuthSam]

Good article it covers most average SEO case here but ther are exceptions as always.

 

[BionicMarketing]

Its like the old story of never putting all eggs in one basket basically

 

[Silvslava]

:top: You selected a great topic dude. You did a great job and I'll will must appreciate your effort and article both. I want to say Thank you on such a positive article with deep analysis. :You_Rock_

 

[Gulli]

great points and great article

 

[t0mmy]

Cheers for the feedback guys! Currently working on a guide around building a PBN.. keep an eye out for it early next week

 

[charliebrooker]

I've been banging on about having a natural link profile for years. But still people focus on "do follow" (whatever the fuck that is as it's not a term in SEO, it's "followed"), "High PR" (which as not been viewable for years) and then they wonder why their sites don't do anything.

A natural link profile looks...natural. It does not discriminate.

 

[t0mmy]

I've been banging on about having a natural link profile for years. But still people focus on "do follow" (whatever the fuck that is as it's not a term in SEO, it's "followed"), "High PR" (which as not been viewable for years) and then they wonder why their sites don't do anything.

A natural link profile looks...natural. It does not discriminate.

Yeah spot on Charlie. To be honest here most of it really just boils down to plain old common sense.. what would happen naturally? Try to replicate it.

 

[ALINASVENTURE]

Awesome article. Much good point about Domain Authority there. Keep it up!!!

 

[BPOTryout4400]

Another good read. Diversification, another thing to look forward to.