Well lets see,

campaign sign up was May 25th, and not 4.5 months as customer says, and only 3 months and 10 days passed. When we started, Site was totally unranked. No ranks at all, These are some of the kws ranks, after 3 months:
[TABLE="width: 517"]
[TR]
[TD]Keywords[/TD]
[TD]Start Position[/TD]
[TD]Current Position[/TD]
[/TR]
[TR]
[TD]free --------dating[/TD]
[TD="align: right"]0[/TD]
[TD="align: right"]26[/TD]
[/TR]
[TR]
[TD]-------- dating site[/TD]
[TD="align: right"]0[/TD]
[TD="align: right"]28[/TD]
[/TR]
[TR]
[TD]-------- dating website[/TD]
[TD="align: right"]0[/TD]
[TD="align: right"]29[/TD]
[/TR]
[TR]
[TD]-------- singles[/TD]
[TD="align: right"]0[/TD]
[TD="align: right"]35[/TD]
[/TR]
[TR]
[TD]-------- online dating[/TD]
[TD="align: right"]0[/TD]
[TD="align: right"]40[/TD]
[/TR]
[TR]
[TD][/TD]
[TD="align: right"][/TD]
[TD="align: right"][/TD]
[/TR]
[/TABLE]
Note: Part of the kws are covered by "-------" to protect customers niche.
Sites onpage is not great, and improvement for a site of this quality has been good so far, if the customer would improve onpage and be patient with SEO, further improvement will come in time.
SEO takes time, some people are just too anxious, or too inexperienced to understand how it works, i would be happy to help customer with onpage suggestions at no extra cost if he requests it.