Something I don't understand about email marketing

[Deleted member 674942]

I've come to learn quite a bit about email marketing recently, but there are a few things that I don't get,


One is, say if you are in the weight loss niche, and you're building up a list of women needing to lose weight, you only have a limited amount of products to promote and you only have a limited amount of information women looking to lose weight need to know. So how are you supposed to email them forever?


Are you supposed to keep mailing them forever? Because there's only so much people need to know and useful products they need to buy right?


So how does it work? Is each person on your list only supposed to last a certain amount of time?

 

[Ambitious12]

It is like email blast that one can receive mail related to their service or promotion and it depends upon them when they blast and you will receive.

 

[Deleted member 674942]

It is like email blast that one can receive mail related to their service or promotion and it depends upon them when they blast and you will receive.

Thanks for the useful information!

 

[asap1]

You can keep selling the same product, just package it different.

 

[Deleted member 674942]

You can keep selling the same product, just package it different.

But if somebody on my list already bought the product, why would they buy again?

 

[chandrapauldas]

use good email server for email blast

 

[HoNeYBiRD]

So how does it work? Is each person on your list only supposed to last a certain amount of time?

just like so many other things, it's based on human laziness, which knows no boundaries, most ppl want results fast preferably with doing nothing, to say the least most of these products won't give you the results they promise and if these ppl are not getting the required results from a product, they just hop onto the next one, instead of hopping onto a bike and actually do something about them being overweight, now you can always sell the next magic pill/trick/product to these gullible ppl

 

[Word Wizard]

Most products claim they provide several benefits so make sure to create your email specifically about just 1 of them and link to the product. Create another email about a different benefit of the same product and link to it. Do this for every benefit of every product that you're promoting to maximize your email content. This way you'll be more likely to attract a buyer looking for a specific solution to a problem. Much better than writing one email about a specific product and listing every benefit which is a much less targeted approach and makes it more difficult to create unique emails. It also looks less like a sales pitch

You will then mix these promo emails with ones containing just basic advice like bicep workouts, then tricep workouts. Don't just write one for arms if you can split it up. Then maybe talk about healthy diets but just talk about 1 food at a time. Think of it the same way as keywords, get as specific and targeted as you can. Doing it this way will provide you with potentially unlimited content.

You will always get subscribers who will lose interest over time and also subs who buy once and never again (which is actually a very good thing, a sale is a sale). They key is to just focus on gaining more subs at a faster rate than you lose them. After a while you'll have hundreds of emails set up to deliver automatically and the only thing you'll need to worry about is getting those subs and watching the money roll in $$$

I hope that helps

 

[Deleted member 674942]

You can keep selling the same product, just package it different.

By package you mean word the email differently?

 

[Zoco1]

Sorry for hijacking this thread guys, but I have a question closely related to what OP is asking.

You can read everywhere that you need to set up an email sequence. So let's assume that the sequence lasts for a month or so and then your subscribers stop getting emails (of course the new ones that just entered the list will go through the same sequence).

1. So what do you do, do you set up another sequence or send broadcast emails from time to time or what ..... ????

2. If you set up a second sequence, how will you send those mails only to the old subscribers who went though the first sequence without sending them to the new subscribers (sorry, I am new to email marketing, this is very confusing to me)


I basically have a list of 10K people that opted in to my landing page but i never set up an email sequence for them, just a welcome message and a free ebook download message. So what I am doing is I just send them tips and stuff randomly. Now i want to set up about 10 mails that will lead to a product promotion, but don't know hot to continue.

my new subscribers will be getting those 10 mails, but what about those 10k of subscribers that are already on the list ?!?!

 

[Paper-Boy]

But if somebody on my list already bought the product, why would they buy again?

That's when you put them in another list. Aka segmentation.

This can be done by popular email services.

 

[Deleted member 674942]

Sorry for hijacking this thread guys, but I have a question closely related to what OP is asking.

You can read everywhere that you need to set up an email sequence. So let's assume that the sequence lasts for a month or so and then your subscribers stop getting emails (of course the new ones that just entered the list will go through the same sequence).

1. So what do you do, do you set up another sequence or send broadcast emails from time to time or what ..... ????

2. If you set up a second sequence, how will you send those mails only to the old subscribers who went though the first sequence without sending them to the new subscribers (sorry, I am new to email marketing, this is very confusing to me)


I basically have a list of 10K people that opted in to my landing page but i never set up an email sequence for them, just a welcome message and a free ebook download message. So what I am doing is I just send them tips and stuff randomly. Now i want to set up about 10 mails that will lead to a product promotion, but don't know hot to continue.

my new subscribers will be getting those 10 mails, but what about those 10k of subscribers that are already on the list ?!?!

I think if you want to set up a second sequence you do it like this, say if your first sequence is for 1 month, that's 30 or 31 days, to set up the second sequence you'd set the first email of the second sequence at day 32 and the next at day 33.. atleast i think that's the way it goes.

 

[redrolives]

was wondering the same thing thank

 

[Linkinfo]

But if somebody on my list already bought the product, why would they buy again?

This totally depends on the product you are selling. If it's a one time product then they will certainly never buy again (only if they don't gain weight overtime, but you can't know that). But they're likely to recommend you to their friends, share your promotions, forward your emails to their friends. Include a discount code in your email message and write something like: "Hey! Thank you for buying our product, hope you're seeing progress already. (...) If you like our product, maybe your friends will too. Feel free to send this special discount code to your friends and be the one that changed their life into better etc etc etc."
Also, consider giving your already clients a bonus for sending your discount code to other people. Consider something simple, a fitness ebook, of an exclusive fitness video and so on. The idea here is to turn them into your brand's ambassadors.

And there's another way! Create a follow up product for your basic one. You sold something that helped them lose wight. That's a one time purchase. Done! But after that (after 1 month) you can send them another email. Something like: Hey! Thank you for buying our product. It gives us the confidence to go further and upgrade our product list. Maybe you want to take a look at this product that helps you stay in shape after you've lose a lot of weight. It contains healthy... things, and is recommended to be used on a regular basis. Her's a special 60% discount code for your first item etc etc etc". This way, you have a multiple time purchase product you can sell again and again, or even create a subscription box for this package.

And, regarding one of your original questions, here's something I learned overtime: Do not annoy your list. They could mark you as spam and that's bad. Send them 2-3 emails and see if they reply or take any actions. Also make sure to include a visible unsubscribe button in your emails. Let them unsubscribe. If they don't need your product, you don't need them... why waste effort on them? Instead, work only with those interested in your product. And only after about 5-6 months, you can get back to those that never opened your emails, or that unsubscribed and try again.

And the last thing: it's okay to send many emails, 2-3 per week, but keep in mind that your emails must contain some value to your list. Don't send always promotional emails. Consider to start a tips & advices newsletter; send them articles, videos, ebooks etc. Make them loyal and dependent to your content.

Hope this helps you.

Good luck!