Hello,
I am just about to start up with with a friend who sells refurbished electronics. Currently all our sales come from ebay.com. The aim is to try and improve our brand recognition and social media presence. The products we sell are mostly fridges, cookers, driers etc
Adwords campaigns are very costly in this niche so we are aiming to start with cheaper methods.
Currently looking for any advice on methods to drive targeted traffic in this niche to our site to improve sales.
You're already in a good position since your eBay store has proven that there's demand. The next step is to make sure customers remember
your brand, not just the marketplace they're buying from.
If I were starting today, I'd focus on a few low-cost strategies before spending heavily on ads:
- Create helpful content. Instead of only listing products, publish buying guides, maintenance tips, troubleshooting articles, and comparison posts. People search for things like "how to choose a refurbished fridge" or "is it worth buying a refurbished dryer?" Those searches can bring in buyers organically.
- Optimize your Google Business Profile if you serve a local area. Many people search for appliances near them, and local SEO can outperform paid ads.
- Collect reviews on Google, eBay, and your website. Social proof has a huge impact on refurbished products because buyers want reassurance.
- Post short videos on TikTok, Instagram Reels, and YouTube Shorts showing appliances being tested, cleaned, and working before delivery. Authentic behind-the-scenes content often performs better than polished ads.
- Build an email list from existing customers so you can promote new arrivals and special offers without paying for every click.
- List your business in reputable directories and industry-related websites. It's an inexpensive way to build brand visibility and earn backlinks that can help SEO.
I followed a similar approach with my business,
Spinning Grillers, which sells commercial shawarma machines and restaurant equipment. Instead of relying only on paid advertising, I invested in educational blog content, business directory listings, SEO, and community engagement. Over time, those efforts helped the website gain more organic traffic, improved brand recognition, and reduced our dependence on expensive ads. It took consistency, but the long-term return has been much better than chasing paid clicks alone.
In my experience, if your budget is limited, I'd put 80% of your effort into SEO, helpful content, reviews, and social proof, and only 20% into paid advertising. Those assets continue to bring in traffic long after you've created them, whereas ads stop the moment you stop paying.
