I have received a complementary copy of the alpha package a few days back and here's my take on this offering:
1. Transfer
While I could have let NapsteR & his team take care of the transfer, I wanted to see what the worst case scenario would look like (in case you want to do it yourself). The entire site was well packaged and the instructions to complete the transfer are crystal clear. The total time taken for the transfer was less than 15 minutes (domain, database and site files).
2. Site Design
The site has a very clean and professional appearance. In my experience, to get a site designed like this one from scratch would itself cost more than the package costs. However, since the site is wordpress based, you might just have to buy the plugin which will cost about a quarter of the cost of the package.
This brings me to touch upon an important part. I inquired the theme that came with the site and was assured that it has been purchased and is not a nulled version. Apart from feeling good about using a legal version, this also removes most worries about the theme having any backdoors (which nulled themes/plugins almost always have)
3. Content
The site contained long articles (as described in the offering) which were of decent quality. The quality of the articles could be somewhat better but I wouldn't be removing the articles from the site, which means that the articles are acceptable. The keywords used were profitable and the articles were unique. The articles were related in some sense so the site feels coherent and consistent.
4. SEO
One of the articles was already on page 3/4 when I last checked. Given that this is without any effort on my part, I see it as a huge bonus. If you can keep the site fresh by feeding it good quality content and back that up with good white hat SEO, you could have a nice earner on your hands.
Overall
I was satisfied with what I got and truly think it's very good value for money.