Building New Keyword

[Petru]

Hi Guys,

I've recently become part of a project and need some advice on how to handle the online marketing sector of the new company.

I can't give too much detail as I've had to sign a privacy policy for the project so it doesn't get leaked into the wrong hands.

Basically the company is based online and will be used by many local people. The goal is to take ownership over a particular keyword to make it difficult for other companies to take advantage of.

Eg, we sell a product called "ABC" And we want to stay on top of that keyword in terms of SEO and Google Adwords. the keyword isn't exactly as simple as ABC it's more of a complex word but the point is we've created it and there is a weak spot in our market if larger companies notice our company before we take control of our market. So my question is, What is the best way to develop the keyword and keep on top of it? Would it really be as simple as SEO optimising the website for that keyword or is there other methods we can take to make sure we keep on top of that keyword in google?

I figured that if we were to add it to google adwords and pay a low click price we'd pay the lowest fee possible as no one else would use that keyword in their adwords. but what if someone decided to bid high prices on that keyword and get their ad higher than ours and make us pay more? Is that possible or do we somehow get the cheaper price because we bidded on it first?

Really I just want to know what the best way is to create the keyword and get as much as we can out of it for the present and future.

Hope this makes sense.

Thanks

 

[lancis]

If you plan to go big, this is a very bad business model:

1. You put everything in a single basket named Google
2. You don't follow Google's TOS.

Guess whats gonna happen once your competitors (e.q. those you hoped to be your clients) start to complain.

 

[divinejustice]

Doesnt everyone want to reign over certain keywords. Unfortunately the internet is an open platform, the smarter you are, the more likely you get to lead.

 

[Petru]

If you plan to go big, this is a very bad business model:

1. You put everything in a single basket named Google
2. You don't follow Google's TOS.

Guess whats gonna happen once your competitors (e.q. those you hoped to be your clients) start to complain.

Hi Lancis,

Could you elaborate into your point a little further? I don't quite understand what you mean.

 

[Zwielicht]

Maintaining a stable ranking over a long period of time is best achieved with white hat SEO. If you want to maintain a stable position in Adwords, you need to learn how to be competitive in Adwords by creating effective ad copies with a high quality score. If you want to maintain your rankings in the SERPs, do white hat SEO (follow Google's guidelines). If you want to prevent other people from.

If you really want to take the black hat route to control that keyword in the SERPs and make sure nobody else ranks for that keyword, then set up multiple sites related to that product (review sites, trial sites, preview sites, discount sites, etcetera) and update them often with new quality content. Controlling the ads in Google Adwords can be achieved by using multiple Adwords accounts and setting up similiar ads for the same product that point to a different landing page on a different domain. Use caution when implementing any of these methods into your strategy as getting deindexed from Google will provide your competitors with the chance to take over your position.

 

[FutureProofSeo]

Hi Petru,

I've been in the same situation, when a new product comes out and you want to dominate and make it very difficult for others to join in.

The idea is to take away, every "quick and easy" way of ranking for a low competition term, so noone can pick them up for themselves.

As long as noone currently knows about the products:

1. Buy all variations of the emd, and all variations of the emd + generic niche. So if you were selling "Petru Special auto program", you would buy all variations of petruspecial.com, petrusoftware.com, petruspecialsoftware.com, petruespecialautosoftware.com. Then pick one or two that represents the name the most, I would choose petrusofware.com, and petruespecial.com, then create sales funnel style sites that point to the brands site.
These should rank easily for the keywords, make sure they have social profiles of the same name.
2. Create the brand page for the keyword. Set it up so all of the previous sites end up linking to the brand page for the keyword.
3. Press releases, web 2.0, paid blog posts, anything you like! The idea is to stress that these 3 sites are the core sites on this topic, so using mass syndication, and powerful links, point them at these sites and brand page, don't go mad in one day, but drip it out over a month or so. Often press release syndication links aren't all picked up at once, so they are fine.
4. After that create a video on the subject pointing back to the brand page, and try to rank those first page, using lots of embeds + social + links.

You basically want to dominate every possible platform for the term, get them ranked, and usually this makes it very difficult to replace, as often only one property per ranking page is put there, so if you already have your properties on the first page, then parasites are usually harder to rank there.

After you have all those rankings secure, then release the product, but keep steadily building links to all of your properties on the first page, I would also send paid traffic to each of them if you have the budget.

 

[Petru]

Maintaining a stable ranking over a long period of time is best achieved with white hat SEO. If you want to maintain a stable position in Adwords, you need to learn how to be competitive in Adwords by creating effective ad copies with a high quality score. If you want to maintain your rankings in the SERPs, do white hat SEO (follow Google's guidelines). If you want to prevent other people from.

If you really want to take the black hat route to control that keyword in the SERPs and make sure nobody else ranks for that keyword, then set up multiple sites related to that product (review sites, trial sites, preview sites, discount sites, etcetera) and update them often with new quality content. Controlling the ads in Google Adwords can be achieved by using multiple Adwords accounts and setting up similiar ads for the same product that point to a different landing page on a different domain. Use caution when implementing any of these methods into your strategy as getting deindexed from Google will provide your competitors with the chance to take over your position.

Hi Zwielicht,

That's exactly what I thought, I just wanted to simply clarify my thoughts and find other solutions too. I'll definitely be doing this all White Hat. No black hat will be involved. Kinda sounds stupid if the name of the forum is "Black Hat World" I joined as I've seen some white hat stratergies on here too so If this forum is actually for Black hat techniques then I must look pretty dumb right now. Lol

 

[SEO Power]

Hi Zwielicht,

That's exactly what I thought, I just wanted to simply clarify my thoughts and find other solutions too. I'll definitely be doing this all White Hat. No black hat will be involved. Kinda sounds stupid if the name of the forum is "Black Hat World" I joined as I've seen some white hat stratergies on here too so If this forum is actually for Black hat techniques then I must look pretty dumb right now. Lol

There is a whitehat SEO section of the forum

Since you literally have little to no competition now, and given that whitehat SEO takes much longer to produce results, it would be best to start optimising your website for that keyword as quickly as you can so you can have a considerable head start.

 

[Zwielicht]

Hi Zwielicht,

That's exactly what I thought, I just wanted to simply clarify my thoughts and find other solutions too. I'll definitely be doing this all White Hat. No black hat will be involved. Kinda sounds stupid if the name of the forum is "Black Hat World" I joined as I've seen some white hat stratergies on here too so If this forum is actually for Black hat techniques then I must look pretty dumb right now. Lol

Actually, despite the name of the forum, not all of us here are black hat search engine optimisers. There are quite a few of us who lean very close to white hat (meaning we follow Google's Guidelines), but we experiment with black hat SEO on disposable websites to understand our competitors.