I have never been on twitter rather then facebook , but in my opinion it's a nice update since it offers a better opportunity to have an idea on what to serve to your audience , am planning to start on twitter if anyone knows about how to grow twitter accounts please do send me a om . Thanks !!
This has been there a while, I've been using it for weeks - unless that's because of an old ads campaign and now it's released to anyone? It's certainly got it's uses!
I've been using twitter analytics for months too, it's very useful tool to monitor patterns of your tweets. it also tells you if someone followed you after you tweeted something. There is a lot more to it.
Twitter finally offering analytics for all users? It is a much needed feature and should have been made available a long time ago. Knowing which of your messages are seen and which get the most engagement is vital if you're to get the best return for your time as a marketer on Twitter.
There have been 3rd party services that offered a some kind of analytics but it really is much better now this info is available inside your Twitter account.
Now is the time to start using the data being provided because you MUST know the best time to Tweet and what kind of content is getting the most response. If you can Tweet content that gets RT'd and you know the best time to Tweet it so that it reaches as many of your followers as possible then you can start to get the best response from your Twitter marketing efforts.
Ignore those who tell you that Twitter traffic is unresponsive and doesn't convert etc. Those are the people who have never experimented fully with Twitter or they've Tweeted nothing but marketing type messages.
Here is the official Twitter help page for their analytics https://support.twitter.com/articles/20171990# but I am sure there will be a WSO (which will become WSO of the day) that takes this information and pads it out with a few more pages of pointless filler in exchange for $6
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