You can make money with pyramid schemes, if your not afraid to screw other people over.
I think that is the key element about MLM business models. Most people feel screwed over because they are told they will be selling a product. The truth is these business are structured to make money off their reps, the products are there simply to make it "legal" and avoid the pyramid scheme label.
Most of the MLM businesses are looking to recruit additional reps as paying customers because there are usually minimum orders reps need to place. The recruiters earn money on their recruits orders, not the number of customers they have. And recruits need to order the company's products in order to keep the privilege of being part of the business. In addition, if you do not place a minimum order, it doesn't matter how many reps you've recruited, you lose credit for them. Reps are the company's best customers - I say they're the company's only customers.
So we all know how the pyramid works, you have to order a minimum plus the reps you recruit all have to order the minimum as well as the reps they recruit and so on. To be really successful in MLM businesses, you have to realize whatever you're hawking is secondary to recruiting. The key is to recruit reps and sell them on the idea of "inventory" so they make larger orders per month. Your customers aren't the people buying product from you, your customers are the reps who are buying product.
Honestly it doesn't matter if your recruits have 1 or 1000 customers, it only matters if the people you recruit are making big monthly orders. I believe the most successful participants are those that place their own minimum order per month and are able to incentivize their recruits to place much larger monthly orders and to recruit additional recruits who also place the big monthly orders.
The organization will hold annual seminars and get togethers to help the top performers continue to motivate their down stream in order to continue placing large orders each month - regardless if they have actual customers purchasing from them or not. There is little or no focus on the end customer at these meetings.
Those that are able to realize their real customers are their recruits - are the same that will earn top dollar. Most of the recruiting pitches contain information about "you already use the product, why not get the wholesale price?" or similar.
I personally find MLMs fascinating because they're less about products and more about pure boiler room selling. It's pure sales! No marketing, no advertising - all person to person sales. It really pisses off a lot of people because it sells a dream - tons of money, independence, and you can be your own boss with a small initial investment. That is a dream many who have bought into have a really hard time letting go of when they realize they have to focus on selling recruits instead of the product - essentially they need to "trick" others to get into the scheme to be successful when they were expecting to be a retailer.
Check out "pink truth" - it's a site dedicated to removing Mary Kay's veil (my wife's friend bought into Mary Kay in a big way - it took us a while to deprogram here even though she was spending $1000s a month chasing the "promise").
I may incite some pushback here, but I think it is a legitimate/ reasonable business. I think the focus on products most MLM companies take is a little dishonest, since the true customer are the recruits, but is it really any different from the other claims major products make? Why are we more upset with MLMs because they sell the dream of financial freedom instead of a face free from acne? Or any other as seen on tv product?
My guess: losing this particular dream hurts more...