What should I use this strong domain for? Three options

[rapidecommerce]

Hi guys, need your opinions.

I own a relatively strong art-related domain name. The domain is a PR4. Majestic stats are TF31 and CF23 which is a good starting point. The domain has a lot of completely natural and valuable links from various art associations and authority sites. The site has a tiny amount of content about art and sculpture. This has always been its focus even before I acquired it. I am currently using the domain as part of my PBN.

I want to launch an ecommerce website selling dancewear (ballet, tap, jazz etc). Its a competitive market, so a decent domain would go a long way to help. I have 3 options:

• Launch the dancewear site on this domain. This is my preferred option and the name is relevant enough, but I'm concerned that the sudden change in direction might cause Google to devalue the domain
• Buy a fresh domain with no history, and 301 the powerful domain to the new one. Would I lose any link juice?
• Link to my new site from the powerful domain. I'm guessing this is the option with the least impact?

Any advice guys? Not sure what to do

 

[TheUnborn]

The first one,launch the dancewear site as domain has already some high backlinks,you can make it an authority site.

 

[rapidecommerce]

The first one,launch the dancewear site as domain has already some high backlinks,you can make it an authority site.

Thats what I thought, thank you. Do you think this would cause any issues due to the sudden change in content? The site will look and feel completely different, so just want to be sure Google will continue to treat the domain in the same way.

 

[SEO Power]

Thats what I thought, thank you. Do you think this would cause any issues due to the sudden change in content? The site will look and feel completely different, so just want to be sure Google will continue to treat the domain in the same way.

There is nothing to worry about. Just build some relevant backlinks to the strong domain after building the dancewear site on it, I.e. backlinks with dancewear-related words and phrases as anchor text.

 

[rapidecommerce]

There is nothing to worry about. Just build some relevant backlinks to the strong domain after building the dancewear site on it, I.e. backlinks with dancewear-related words and phrases as anchor text.

Ok, thank you to both of you for your comments, appreciated

 

[djw1606]

I agree. Go with the first option. Use your strong domain for your money site.