I didn't watch the video, but I am a firm believer in fake likes. I have seen the effects of it. One example-and I have more examples. A well known store contacted me and asked if they could carry some of my jewelry in their online store. They have physical stores too, but they are doing an online experiment with upscale fine jewelry as opposed to the costume jewelry that they have now. They did an experiment with other items (non jewelry) and they say that it's working so far. Their reason for asking me was because they said that I have a lively facebook page of likes and shares, and they assumed that I must be popular. My theory about the internet has never changed. Google and the internet are like middle school. When you look popular, you become popular. And when you're popular, everyone wants to "know" you. Look at cabbage patch dolls, beanie babies, and other items that were all the rage. People want to be a part of what's popular. It's human nature.