Hello, folks.
So I got a client who wants me to push down a search results off of 1st page of Google and I am only confusing myself with it...
What happened is that this local company got scammed by another company and it create quite a bit of a buzz around the town. Eventually most articles got lost besides one. One result remains on spot #5-6.
Let's call the company "Blue Carrot". So if you Google "Blue Carrot Fraud" you will see the listing. The Listing it titles as "Blue Carrot Fraud" and in the description it says some things but Google highlights the words Blue, Carrot and Fraud. If you actually read that page, it says something like: "local Blue Carrot also suffered from this fraud and the recovery was long." - which is okay, however many internet users won't necessarily click on the result and read, they will simply assume the company is a fraud. The company doesn't want any "Company+Fraud" results on the first page.
Now this result is a government-hosted pdf document so I don't think I should even try contacting them and asking them to remove it. The only solution is to push it down.
If this results showed up when you'd search "Blue Carrot" - I'd be able to push it down with SEO (building more web properties). However, I don't know how to push it down with the keyword phrase "Blue Carrot Fraud". I can't create pages saying: "Hey, Blue Carrot is not a fraud"... so how can I go about it? How can I push down the results for this keyword phrase?
Thank You
So I got a client who wants me to push down a search results off of 1st page of Google and I am only confusing myself with it...
What happened is that this local company got scammed by another company and it create quite a bit of a buzz around the town. Eventually most articles got lost besides one. One result remains on spot #5-6.
Let's call the company "Blue Carrot". So if you Google "Blue Carrot Fraud" you will see the listing. The Listing it titles as "Blue Carrot Fraud" and in the description it says some things but Google highlights the words Blue, Carrot and Fraud. If you actually read that page, it says something like: "local Blue Carrot also suffered from this fraud and the recovery was long." - which is okay, however many internet users won't necessarily click on the result and read, they will simply assume the company is a fraud. The company doesn't want any "Company+Fraud" results on the first page.
Now this result is a government-hosted pdf document so I don't think I should even try contacting them and asking them to remove it. The only solution is to push it down.
If this results showed up when you'd search "Blue Carrot" - I'd be able to push it down with SEO (building more web properties). However, I don't know how to push it down with the keyword phrase "Blue Carrot Fraud". I can't create pages saying: "Hey, Blue Carrot is not a fraud"... so how can I go about it? How can I push down the results for this keyword phrase?
Thank You