this is the part i have a problem with. what exactly is indepth competition analysis.. all i do is check with "" in google, the results are usually good but when i check the same in gtrends, im told that the number 1 from this keyword is not getting any traffic at all....... so how to i "correctly" do my research.
If you want to go after a low competitive keyword go for something like this:
*on google:
Keyword between "quotes"= between 1.000 - 100.000 results
Keyword with Allinanchor = between 1 - 2.500 results
Keyword with Allintitle = between 1 - 2.500 results
Also look at the competitors pages that are top10 in SERPS for your keyword:
- How many backlinks do they have?
- which anchor text do they got in there backlinks?
- Have they optimized there pages for your keyword? (title,description,image alt, bold, meta, h1, url etc)
- What is there Pagerank?
- What is there domain age?
Also check if the websites in the google results for your keyword are Main index-pages or sub-pages. If your find alot sub-pages (e.g
www.niche.com/bla-bla-bla.html) in the top25 serps your competition is low aswell.
Always use "exact" searchvolume in google's keyword tool. (like 1000+ per month). Then check wordtracker if it matches up a bit.
for example we have the longtail keyword "discount computer memory"
~10.000 between quotes
~1,300 allintitle
~739 allinurl
Websites like Newegg.com are in the top serps for this keyword so the compeition is a bit to high i think. But just keep doing this till you find a longtail keyword that has great low competition/high search volume ratio.