Matt Cutts is head of Google's propaganda division. He tosses all kinds of BS out there so that we talk about it in forums, seo blogs and elsewhere. The BS that spews from Cutts' mouth is an attempt by Google to confuse webmasters and change the topic of discussion from recent events such as
Google being fined $1.2 million by a Spanish privacy watchdog and
Canada going after Google for antitrust violations. Good companies don't get this kind of press, but evil doers most certainly do.
Google is rolling out fiber lines in Texas so that people can use their broadband to connect to the internet, go to YouTube to watch videos and search for things on Google. People can connect to the internet with their mobile device running the Google owned Android operating system. And when these people are online, they can click ads that Google controls 1/3 of globally. When it comes down to it, the main topic of discussion should be how Google has grabbed control over so much of the internet and why no government agencies are calling for them to be broken up.
Most of the excesses that current Google employees enjoy, such as high salaries and extraordinary perks, come at a cost of Google consuming many small business jobs in the United States and beyond. The more small businesses that die in organic search, the more Adwords customers Google will have and profits will rise. Google, for all-intensive purposes, has become the internet's version of cancer - growing uncontrollably and damaging everything in its path.
Don't forget that Google invests in many other companies.
Google Ventures financially backs 225 companies, many of which are taken to IPO. These Google backed companies do great in Google's search engine and Google profits directly from their successes.
Google's
Internet Association is a group that claims to be the "unified voice of the internet economy." Small businesses are not included in their elite membership, but many of the companies in this "cartel" do really well in Google's search engine. Combined, they also control most of the internet traffic.
If anything, Google's actions over the last 1-2 years are helping ordinary people see Google for exactly what they are - an out of control monopoly. Let it strengthen your resolve to do what you personally can to see that Google does not take over the internet entirely. Whether you write a government agency/politician to complain or remove Google's Analytics spyware code from a website, doing something positive is better than sitting around with a "broken spirit" like Google hopes to accomplish.
Happy Holidays!
