What's the budget?
if you have $100k+ then it can work it just depends on what your trying to do, and how your trying to market and promote the artist
if your looking for Radio play BDS stations and so on nationwide, well then your budget needs to be at least $500k+
But that goes back to where u plan to promote the artist, are you planning to promote the artist locally, regionally or are you doing a nationwide campaign
then that goes down to what type of music
HipHop
Rock
R&B
Christian
Pop
it all depends on what exactly are your goals and expectation.