Personal Reputation Management

meathead1234

meathead1234

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Hey guys,

This is a question for anyone who does reputation management for clients/themselves. I'm working on building up personal reputation for members of my team (mine is pretty good but want to replicate for my team). We offer a b2b service so needs to be relevant to that (e.g. a SoundCloud profile is not as relevant to us as LinkedIN, for example). When clients look us up individually, I'd like them to see us as professional rather than seeing personal facebook accounts etc.

I'm just looking for ideas that would fill up the first page of Google for our names.

So far I have:

LinkedIN profile
Twitter account (tweeting relevant industry news etc.)

Thinking about doing press releases, interviews on blogs etc, but does anyone have any other ideas - especially that are easy to setup and rank well? Or things that they do for clients (maybe if you represent high profile execs/entrepreneurs)?

Thanks!
 
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Interviews are definitely a good thing to have. Of course, the more reputable the site that your interview is on, the better, however there is a much easier and cheaper way of doing it.

Create a few small news or blogging sites that simply refer to you as being an authority in the niche. Generally if you do it properly and add a few other stories, it takes quite a lot of digging in order to see that they're not really official news sites or marketing blogs which most people won't be bothered enough to do.
 
Youtube accounts in your own name giving sound business advice is a great place to be.
Always shows up on first page. People get to see your face which builds trust.
Any account related to google in your own name. Keep online identities separate.
Keep bullshit off your professional facebook page. But still let people know you are human.

I google my own name regularly to see what shows up. There are some people with the
same name as me that rank on on pretty intellectual places.

Photo of yourself on your google account as well.
 
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Write a brief bio of each member of your team here...

Drip feed the posts to get traction and indexing...

allvoices.com

It's FREE!
 
Get a well known Blogger to write a story about you. Do something offline like producing a documentary film related to a certain cause and then contact the Blogger who is interested in that cause. Upload your film and then do some PR in FB, etc. This is hard work but the payoff is good.
 
Oxonbeefs point above really resonates with professionals....
and in addition, I would add that high earners (those who do not mind being in the public domain)
like to see a link to their corporate status, achievements, CEO etc...
so make sure you offer them plenty of links to stroke their ego,
if thats what they like seeing :)
 
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Yeah this was my first challenge when I started ORM. We'll doesn't my online reputation have to be good first? I'm still wondering how celebs etc get that big picture ate the top of Google with there age etc beside it...anyone know how to achieve this? Is it Wikipedia 2.0?
 
A care2.com review would be a nice place to fill on the front page. Care2 ranks easy too. So, Twitter, Linkedin, Blogger, Care2, Manta, Google +, Press release(s), and a few Youtube interviews. Just a few suggestions.
 
How about a case study done on one of the popular IM forums? Something to think about as I look for these when it comes to buying various services online.
 
I find interviews and blogs about you as a person spammy and weird... if you're not a high class VIP then it just comes over as paid self-promotion. (I can't be the only one who hates these "mr. xy is a great guy! he graduated from xy! he saved beached wales in xy! etc... etc...)

I like to create a complete new "you" when it comes to reputation management. Starting with a handful (one will mostly be enough) of professionally taken pictures and new social media accounts. Facebook and Google+ is enough really.. And don't forget corporate Social Media sites! linkedin, xing... every country has it's own "database" for execs.

Then create a large amount of simple online business cards! Just google "about.me alternative" or "nameplate sites" and you'll find tons!

Here's some I've used in the past... there are obviously tons more.

Code: 
www.dooid.me
www.re.vu
www.follr.com
www.gravatar.com
www.flavors.me
www.carbonmade.com
www.vizify.com
www.zerply.com

The most obvious thing should be to register yourname.com/your-name.com and upload a simple virtual business card theme with the same pic&info.


It's really just about getting a your picture and name onto the first page of google without it looking spammy. (Even though I sometimes wish there were some kind of beauty check beforehand..)
 
meathead1234 said:
Hey guys,

This is a question for anyone who does reputation management for clients/themselves. I'm working on building up personal reputation for members of my team (mine is pretty good but want to replicate for my team). We offer a b2b service so needs to be relevant to that (e.g. a SoundCloud profile is not as relevant to us as LinkedIN, for example). When clients look us up individually, I'd like them to see us as professional rather than seeing personal facebook accounts etc.

I'm just looking for ideas that would fill up the first page of Google for our names.

So far I have:

LinkedIN profile
Twitter account (tweeting relevant industry news etc.)

Thinking about doing press releases, interviews on blogs etc, but does anyone have any other ideas - especially that are easy to setup and rank well? Or things that they do for clients (maybe if you represent high profile execs/entrepreneurs)?

Thanks!
Click to expand...

press releases for sure!
 
Bumping old thread. I don't think personal profiles are bad since they add a human touch. You don't need to make them public
Add to list:
Quora, be active and answer questions, over time becomes a very good profile and can let your potential clients know you know what you are talking about.
 
The absolute easiest and best thing you can do, but only if you / your company are legit enough, is to make a Wikipedia page.

Broadly:
Make a page about you / your company
Make it totally objective, non-promotional, and written to a high standard
Make lots of internal links from other wiki pages to your wiki page. For example, if you are a company that manufactures fitness equipment, on pages about different fitness equipment (wikipedia/barbells, wikipedia/dumbbells, etc.), make a new section on the wiki page like "List of Fitness Equipment Manufacturers" and add a list that includes your wikipedia page a and a few other relevant ones.

You can get a wiki page in the top 3 in two weeks tops in reputation management.
 
YellowHats said:
The absolute easiest and best thing you can do, but only if you / your company are legit enough, is to make a Wikipedia page.

Broadly:
Make a page about you / your company
Make it totally objective, non-promotional, and written to a high standard
Make lots of internal links from other wiki pages to your wiki page. For example, if you are a company that manufactures fitness equipment, on pages about different fitness equipment (wikipedia/barbells, wikipedia/dumbbells, etc.), make a new section on the wiki page like "List of Fitness Equipment Manufacturers" and add a list that includes your wikipedia page a and a few other relevant ones.

You can get a wiki page in the top 3 in two weeks tops in reputation management.
Click to expand...


I find that to be a very "spammy" and "shady" look for a business! First of all, less is more when it comes to ORM...

You don't want to stand out with your picture and bio clogging up the first ten pages of google, you want to give whoever is interested in you a little look into your world. Who you are, what you do etc... but let them find it themselves! There is no need to throw your BIO&Business Plan in their face straight away.
 
if you want to look professional , never create those free web 2.0 sites. (your customer will laugh after watching 3-4 web 2.0 free sites)

get one fa page , linkedIN profile , twitter profile and one site.

after that rank 5 pages of that site (contact me , about me , home page , 2 other posts. )

next is to rank some personal profiles on 2nd page. it looks legit .

-=-
 
IF your are branding your self then you would love the new website called

brandyourself.com

I have upgraded to premium service. YOu can be in free, untill if you looking high quality branding.

How it works
- you simply have to add your social links which not be limit to FB,Twitter, LInkends . You have 40+ Social personal branding site

Why Use
- personal Branding
- Removing Negative from Search engine.

note: my personal experience, not advertising.
 
hacks said:
IF your are branding your self then you would love the new website called

brandyourself.com

I have upgraded to premium service. YOu can be in free, untill if you looking high quality branding.

How it works
- you simply have to add your social links which not be limit to FB,Twitter, LInkends . You have 40+ Social personal branding site

Why Use
- personal Branding
- Removing Negative from Search engine.

note: my personal experience, not advertising.
Click to expand...


I just checked out the site as it was unknown to me... and I honestly don't get it? It sounds like a dashboard for all your social media with a built in google alert function, but you have to pay for it :p is that about right?
 
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