New Adwords Policy?

[BlackSeo]

This just in from my Google rep,

Here we go again, everyone!

As you may be aware, Google currently has a Display URL Policy that
is enforced reactively that forbids Display URLs to mismatch Destination
URLs.

Due to the sheer volume of user complaints, violations, and certain
exceptions applied, we have been working to streamline this policy
and automate disapprovals.

What is Changing:

All new ads submitted into our system with inaccurate (not matching)
Display and Destination URLs will be disapproved automatically within
an hour of submission.

We will not retroactively disapprove ads that are approved and running
(this means your current ads will be grandfathered, but any changes you
make to ads will resubmit them to the approval bin and therefore go in
for approval again).

Certain current exceptions will no longer be applicable, including:

* Vanity URLs and Branding (i.e. if the Display URL is HowardJohnson.com,
the Destination URL must be the same.)
* Multiple domains
* Approved redirects (this does not include click-tags)
* Affiliate website redirects
* URL subdirectories named to increase quality score


I just wanted to let everyone know!

me too!

I am confused about * URL subdirectories named to increase quality score?

BlackSeo

 

[artswerdstone]

.....

I am confused about * URL subdirectories named to increase quality score?

BlackSeo

For instance: http ://domain.tld/my-keyword-optimized-subdirectory/

If you have URL zrg85.com, and you want to publish ad about dog training, a subdirectory named to increase quality score would be:

/free-dog-training-information/ or /best-dog-training/ .

I hope this make this condition more clear.

 

[SFVDagg]

Ok. To me those look like directories which lie in the root folder...

Are they refering to subs as

dog-traing-tricks.yoururl.com ?

as dog-training-tricks would be a sub and also an entirely diffrent url from the parent..

I am just a bit confused

 

[BlackSeo]

Artswerdstone, I suppose we need to give a name to a folder,(subdirectory), if not, all of us need to start Adwords with an unique domain name to each campaign?.


BlackSeo