Yelllow pages vs local citation

[sharifawan]

If anyone can help about this
What is main difference between yellowpages and local directories like manta.com?

 

[Nigel Farage]

Why? What possible use could there be in discussing this. Get them both, and move on.

 

[Logician]

Nigel is correct. Just get them both. If you're working on a local niche work on your reviews also.

 

[sharifawan]

Why? What possible use could there be in discussing this. Get them both, and move on.

Let me explain

I"m offering a local directories submission service.

one of my client ask if I can offer yellowpages submission service too?

I'm a seller and want to know the difference between local directories and yellowpages.

 

[Scritty]

Yellow pages is an international directory that has national and local level subdomains and subfolders that it makes zero effort to rank on.
By submitting to Yellow pages your clients service or site will be (unless they pay for a premium spot) buried in an index (Yellow pages) inside another index (Google)

Local directories vary a LOT. some are genuinely local and may be run or at least sponsored by people like your local Chamber of Commerce. These are decent for Business to Business deals but offer very little if your SEO client is looking to promote to the general public.
Who do you know in the general public who goes online and looks in a local directoy for a service.
I'm in SEO for 16 years and in my time have had dozens of clients. Never had a client or a "client of a client" say they found them in a local directoy EXCEPT "Business to Business"

Again the risk is your client is in a directoy (thye local one) in another directoy (Google)

In both cases you have to get lucky TWICE for the clients service to be chosen by their potential customer

They have to go to Google then CHOOSE the directory your client is in out of all the other search results - then CHOOSE your client instead of all the other services offering the same thing.

So directories have their place in B2B - but for proper general promotion you need your own website and concentrate your marketing and SEO efforts there.

Scritty

 

[sharifawan]

Yellow pages is an international directory that has national and local level subdomains and subfolders that it makes zero effort to rank on.
By submitting to Yellow pages your clients service or site will be (unless they pay for a premium spot) buried in an index (Yellow pages) inside another index (Google)

Local directories vary a LOT. some are genuinely local and may be run or at least sponsored by people like your local Chamber of Commerce. These are decent for Business to Business deals but offer very little if your SEO client is looking to promote to the general public.
Who do you know in the general public who goes online and looks in a local directoy for a service.
I'm in SEO for 16 years and in my time have had dozens of clients. Never had a client or a "client of a client" say they found them in a local directoy EXCEPT "Business to Business"

Again the risk is your client is in a directoy (thye local one) in another directoy (Google)

In both cases you have to get lucky TWICE for the clients service to be chosen by their potential customer

They have to go to Google then CHOOSE the directory your client is in out of all the other search results - then CHOOSE your client instead of all the other services offering the same thing.

So directories have their place in B2B - but for proper general promotion you need your own website and concentrate your marketing and SEO efforts there.

Scritty

Your information is valuable and i found a real person first time on bhw that can explain the things better.
Who am I?
Friend you will be wonder that I'm in online industry for the last 7 years with a big team of 30 people.

We started our work on vworker than odesk and in 7 years I got good business than on fiverr I started some gigs and for the last 2 years I'm doing business on fiverr.

As we were doing data entry for the last 7 years so I am not too much aware with seo or making money through link building.

I already posted many threads here on bhw but no one was here to guide me in proper direction.

Keeping in mind these points what you will suggest me, how can i utilize my team
I mean to say that I should learn seo or if there is any other simple job that i can assign to my workers to earn money like captcha, adsense?

Please suggest.