My website keeps going from the 1st page or google to the 2nd for my keyword. It's a small and local niche but my goal is to be #1. I have not really dont any backlinking and some of my competitors have 200+ backlinks. Let's say I use XRumer or spam backlinks another way, could that actually hurt my SEO? Will it be a red flag to google? Would I be better off making 5 AMAZING backlinks or 5000 random ones? Thanks