The FCC's CAN-SPAM Rules
The FCC's ban on sending unwanted e-mail messages to wireless devices applies to all "commercial messages." The CAN-SPAM Act defines commercial messages as those for which the primary purpose is to advertise or promote a commercial product or service. The FCC's ban does not cover "transactional or relationship" messages, or notices to facilitate a transaction you have already agreed to. These messages would include statements about an existing account or warranty information about a product you've purchased. The FCC's ban also does not cover non-commercial messages, such as messages about candidates for public office.
The FCC's ban covers messages sent to cell phones and pagers, if the message uses an Internet address that includes an Internet domain name (usually the part of the address after the individual or electronic mailbox name and the "@" symbol). The FCC's ban does not cover "short messages," typically sent from one mobile phone to another, that do not use an Internet address. Also, the FCC's ban does not cover e-mail messages that you have forwarded from your computer to your wireless device (but the FTC's rules may restrict such messages).
May be this will help answer some question about spam. Like most things there will be points to debate, different opinions and such, but with the concept ya'll are talking about
which is frigging genius by the way.
The best part is they don't even see it coming LooooL.