Google Places - No Real Address

The UPS address theory doesn't make sense to me. There are many offices that are shared in one building, distinguished by only suite numbers. How would Google differentiate between a UPS store, an apartment complex or an industrial complex?

Thought about this. I'd be willing to bet that, after 9/11 etc... Homeland Security has a very clear database on what is and what is not a legal address. Otherwise illegal aliens could use fake addresses in order to get driver's licenses, etc... I have a neighborhood mailbox and we have to prove we have some connection (electric bill, or whatever) to the address in order to get a mailbox key. If the database is public information, Google wouldn't have to do anything other than look at those businesses that are using a "suite" or apartment number that isn't officially recognized by Homeland Security as being legit.

Cross reference all the non-legit addresses with high-ranked (by spam) "local businesses" and that's that. All sorts of factors, as I think about it. "Local" businesses that don't have a local area code would be one red-flagged.

Actually, the more that I think about it, the more reasons I find for Google to pay attention to fake businesses it might be listing. What if it's a fake Dr's office, receiving pharmaceuticals? Fake Gun Store? etc... Might even be a crime to create a fake business listing. Folks ought to be careful.
 
gmr324,

I haven't seen those prices with larger outfits like Regus, but I did find that price with smaller services that were local to a particular city. If you Google "Virtual Office + CITY" you can sometimes find private commercial building owners that run a VA service.

But... if you're finding Regus locations for $40 / month, go with Regus. They're established and dependable, so I'd rather pay the extra $30 to get that assurance.

Anything $100 and less is a steal when you consider the extra business to be had when you're page 1 with Google + Local.
 
Do you guys know if Google is actively trying to weed out those of us who are using Regus and professional virtual offices to create led gen listings?
 
I'd be surprised if that were the case. Regus is a professional service and accommodate many many business professionals. Don't forget, these locations offer a legitimate place for professionals to meet with clients, too, so it's not like they're renting a street corner. You just have to play by the rules and hide the address if you're only getting mail service.
 
Does hiding my address affect my Google plus local ranking?I heard some peoples listing disappears after hiding.
 
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Hey T,

No. Hiding the address has no affect on your rankings. Not following the rules certainly does, though LOL

So if you are using an address where clients CANNOT drop by, unannounced, during your advertised business hours, and find you there... then you must hide your address.

If you're using a residential address because the client works at home... even if they have an office there and people can drop by unannounced, etc... I would STILL hide the address because a Google employee is likely going to assume the opposite when they see your address is residential.

Just hide it. It doesn't hurt and avoids a lot of possible problems. Google employees can and usually will just delete an account if they think you're breaking the rules.

For clients that want people to drop in at their home office, it's best to keep that info on the website contact page.
 
The main thing Google is looking for here is an exact (and I do mean exact) match between the address entered into G+ Local and what it finds in business directory listings (like InfoUSA, D&B, etc.). So, if your client is using a VO, make sure to update the information in all of the other places. There are services that can do this for you - ensures everything is in sync.
 
I had a question about this earlier. Google is starting to call and verify places listings. A client got a call abut it today.

I get about 4 telemarketer phone calls a week claiming to want to "verify" my Google listing, so I would wonder if that's Google or someone trying to sell Local SEO & website work.

Last few days I've been thinking over the idea that you can "hide" your address and still rank well in Google+ Local. I don't think I've ever seen any business do this, and I am wondering if it is possible. Given the importance of the ADDRESS in NAP, I'm beginning to think that the opposite dynamic is in play, meaning that in order to do well in G+ Local, the standard for a legitimate address is higher, and not lower.

I don't think a USPS PO box is going to work, nor a UPS box, nor a made-up "suite number". I'd be interested in seeing a link to a local business that disproves this theory.
 
Here is a little trick, find a private mail box place, that will allow you to use a suite or office # be sure to ask first, somtimes they will not recieve mail if you dont follow there rules , don't use the us post office, they tend to use po box numbers only, and there all closing up anyway.
After you found a private mail box place, google that address and if you see a bunch of business's pop up great. Now find one of those business's if its tods plumbing etc...
next put in the city where tods plumbing advertises... city x.. google city x plumbers and if tods plumbing pops up bingo,,u just found a working method.
 
Matthewmagicman

please get in touch with me as I am a new member and cant send private im's yet. it wont allow me to give my email on here either. I did friend request you.
 
I use a mailbox and it works fine. My box # is 170, so for the address I just put the address of where the mailbox is located, and say "suite 170" and that's it.


It works perfectly for Google places
 
I use a mailbox and it works fine. My box # is 170, so for the address I just put the address of where the mailbox is located, and say "suite 170" and that's it.


It works perfectly for Google places

To all:
When I read this, I sent a PM to confirm that wally666 was truthful, as frequently we see "wild claims" that, unless they are verified, can 1) sometimes send people off into nonproductive directions trying to accomplish things that are doomed to failure, and 2) give undeserved "reputation" to someone that claims to be able to do something when they cannot.

Neither of these is happening here, as I have verified from the OP's PM that he has in fact used an address in his Google Places and G+ listings that is not strictly a place of business. I won't say exactly what the location IS (I'll leave that to him, if he wants, as it could be legitimately called a "method"), and I'm not going to out him on that, particularly after he trusted me and sent the GP listing for me to verify.

It's what it is not, which is what's important, because I very much doubt that Google would find this type of address acceptable. It's also possible that if they are "tipped", they could easily tweak the algorithm to exclude them, so to wally666 I'd advise caution in letting this information out.

One thing that I will say is that the GP listing does not have the "box 170" on it. I researched the NAP of the business and found other listings where it was used, but the GP listing didn't have it; just that "base" address.

Here's the problem. The absence of the "box" number, and the fact that the base address is being "shared" with another business (we could call it the "host" business), it's possible that you've watered-down both the NAP of your business as well as the host.

I had a situation a few months back where a well-established business moved from one side of a marina to another, kept the same base address, changed their "suite" number, failed to update all the local listings to reflect the change, and additionally there were other, competing business confusing the situation as they appeared to share the same addresss (both old and new) with the "moved" business, as well as an old address from the "moved" business from years before.

Meaning that the moved business had 3 different addresses showing in local search results, and 2 of them had multiple businesses associated with them.

As a result, the business fell off Google completely, to about page 7 from the top 3 listings of page 1, costing the business owner THOUSANDS and THOUSANDS of dollars. Complete Fail.

Then, in the panic of the drop in rankings, the both the business owner and the "SEO guy" did things that got the local listing completely erased, and they lost years of reviews, etc... and were no longer even on page 7.

Lesson: Don't hire a loudmouth know-it-all to do your Local SEO. He'll buy packages from WF and give you the illusion of having SEO, and in the end it will cost you.

So, back to the topic, I'm still not convinced of two things.

1) That having a "host" address with a sub-address "box" is going to work. I would need to see the suite number listing on GP for a few weeks before I'm convinced that the Google algorithm won't somehow "know" that the box # is fake and zap the whole listing as an obvious fake.

2) That even if it works, that Google will differentiate between the "host" business and the fake business with the box #. Instead of having a legitimate-looking, singular business with "X" amount of juice, you might have a confused NAP with only a fraction of the juice that a business with a legit address would normally receive.

Beyond all of that, if the host business discovers that you are confusing their legit address with your non-legit one, they might cause you serious problems. If, for example, I were hired to do Local SEO by a business that had a legit address and I discovered that some other business were confusing my client's NAP, I'd be merciless in punishing them for doing this and degrading the effectiveness of my client's SEO.
 
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Hey all,

I read through this entire thread but didn't feel like I got a good consensus answer. So my situation is that I have a client that wants me to start ranking their site in a city where they haven't picked an address yet, but they know it will be in downtown Dallas and they will be moving their office there in 1 year and want to get a jump on the local SEO rankings. They want to pay me top dollar so I don't want to lose them. It's a service biz so they aren't worried about anyone ever actually coming in the store so that's nice, but I have no idea how to get around having no address at all.

Any advice would be much appreciated.

Thanks,
 
I read through this entire thread but didn't feel like I got a good consensus answer. So my situation is that I have a client that wants me to start ranking their site in a city where they haven't picked an address yet, but they know it will be in downtown Dallas and they will be moving their office there in 1 year and want to get a jump on the local SEO rankings. They want to pay me top dollar so I don't want to lose them. It's a service biz so they aren't worried about anyone ever actually coming in the store so that's nice, but I have no idea how to get around having no address at all.

You won't find consensus because I think some of this stuff is niche-specific and some is city-specific. Like CL, maybe be tweaking it's algorithm on a city-by-city, niche-by-niche basis.

For "top dollar", and with a full year of lead time, what *I* would do is find a legitimate physical location where the business owner doesn't need any SEO, so his address won't be diluted, and simply pay to use his address. Set-up a website to get the domain aging, and start doing citations, etc... You might even use a Google phone number, pay someone to answer it and sell leads. lol. Really. Depends on the business.

I get phone calls all the time from people that are looking for a different business with the same name. I can send them anywhere.
 
Hey all,

I read through this entire thread but didn't feel like I got a good consensus answer. So my situation is that I have a client that wants me to start ranking their site in a city where they haven't picked an address yet, but they know it will be in downtown Dallas and they will be moving their office there in 1 year and want to get a jump on the local SEO rankings. They want to pay me top dollar so I don't want to lose them. It's a service biz so they aren't worried about anyone ever actually coming in the store so that's nice, but I have no idea how to get around having no address at all.

Any advice would be much appreciated.

Thanks,

Your best bet is to create a well developed website, make it properly optimized, but do not over do it.

You can start some very slow SEO and get backlinks from other businesses in the area to the website.

Once your client has the location, you can proceed with the Places Business Page.

When creating the business places page, be sure to try to use your main keyword in the Business title if you can, it should give you a nice SEO boost.

You can always use services such as Virtual Offices to get mailbox services. Get that for a month, send your google verification letter there, and once the address is confirmed, you can edit it in Places for business page and they will resend the verification letter to the new address.

But ideally, you would want to wait until the address is confirmed to do any local SEO. Because if you have citations with 2 different addresses, it may screw things up.
 
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You guys are giving Google way too much credit IMO.

I have tons of listings with suite #'s that don't exist. All ranking Page 1 bring in leads daily.

Google doesn't have the time to manually check these things one by one.

Besides, if you put it in an office building and get a ton of citations to match it, you're golden.
 
You guys are giving Google way too much credit IMO.

I have tons of listings with suite #'s that don't exist. All ranking Page 1 bring in leads daily.

Google doesn't have the time to manually check these things one by one.

Besides, if you put it in an office building and get a ton of citations to match it, you're golden.



I have to agree. Google is good at many things, but being 100% all-knowing isn't one of them. There are tens of millions of business addresses, and I doubt Google really has time to check them all out.
 
Can you tell me how to contact someone at Google to receive help like you did? I've had a UPS address for 4 years because I service people at their locations. I have the boxes checked correctly in my places, but was removed after Google called to verify my location. It was clear that they were looking at my address via satellite.

Thanks!!

Rather than fiddle with so many workarounds, isn't it just faster and less of a headache to just order the postcard? My experience has been the same as ESM2012... play by the rules and your listing will do well. I've had some great exchanges with Google Reps for my Google Plus listings. And because I understood the rules and could make that obvious to the reps, they were willing to do all sorts of things that saved me months of waiting.

I've had them manually verify listings for me, I've had them render address displays for me so they match the citations we had out there, I've had them delete rogue listings for me... all of these things save time, money and headache.

If you don't have a physical office, rent an address and get mail service. Add on a suite number and you're good to go. This is playing by the rules because these are actual office spaces. You just need to make sure in your G+ local backend you've selected the option that says you service customers at THEIR location and that you've set up a service area. And this doesn't hurt your rankings.[/QUOT
 
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