Will This Local Business Trust Me..

Rather than ask us, you should just pitch it to them. You have the skills to make them a better website. You are helping them. Show them your portfolio and tell them what you can do. Don't have such an inferiority complex like they will not trust you, you are offering a valuable service, if they don't want it, its their loss.
 
I know I should pitch it to them, but I"m stuck on the approach. You can pitch anything to anyone, it's just a matter of how you pitch it.

On another note, I'm debating whether I should shoot them an email or not. I've already begin creating a mock of their website.
 
Take something nice to show them, and show exactly how you will help out. Don't just say "I will make you a nice website", say "I will give your business a strong online presence, that will help attract new customers" (or something like that).

Make sure you highlight the benefits of what they will receive! After all, if they are situated in a prime spot and are already really busy, why do they need a new website? You need be able to counter any objections they have.

And a nice mock-up of the site would show you're committed to helping them out, not just dropping in every shop on the road.
 
Thanks for all the advice guys. From the great advice you guys have given I've come up with the following things I need to tell/show the owner:
-Mock-Up Website
-Benefits of my help
-Some positive and negative points about his business
-Info about what I can do

After I sort of outline all the above I need to contact the owner. That is where I am stuck. There are many ways to try and contact the owner. Email them using the email on their website. Call them and ask to speak with the owner. Walk in and try to talk to the owner.

What do you guys think? What is the best way to contact the owner?

I was thinking of emailing them to arrange a meeting or call with the owner.
 
You have had a lot of good advice, and I am just adding to your options.

Personally, I would make up a quick mobile site with 5 pages, a menu, and a tap to call button, so you can show him something tangible.

Go in and pitch that you are his target customer, and he is missing out on many potential customers like you because he does not have a mobile site. He is just not being seen by your crowd, especially with the old fogey site he has. Pull out your phone and go to you mobile mock up, hand him the phone and tell him that customers like you search on a phone or a tablet.

Keep in mind that other than making his deli look good, he does not care a bit about SEO, websites, or anything else. What he is interested in is the benefits to him. The features of the site are all meaningless unless you can show him that they mean more customers. Your whole approach must address the professional image of his business, and how what you do will make him more money.

In other words don't just tell him you will include a "tap to call button". Stress that the tap-to-call button lets his customers immediately contact him with just a click when they decide to order.
I would offer him the mobile site for a fee, but then also tell him that you will give him the mobile site as is, if he will sign up for a full package of a new updated website, a site for tablets, and their mobile site with facebook and twitter integration for $1000.

Offer to accept 4 payments of 250 each and set each subsequent payment due upon achieving particular milestones, such as 250 to start, the next 250 when the main site is ready to go live, the next when the tablet site is ready, and the last upon delivery of the social media components.

Explain that this is in fact a very good deal, and urge him to check on what others offer for comparison. (it is and he will find out, you could charge 1500 in three payments with no sweat).

He may just buy the mobile site, or go for the package, but at least you will have given him options. This may get your foot in the door, and when he sees more customers, approach him about bringing in even more customers with your other services.

Take a look at the "table tent/create a list/ SMS" service for restaurants, and when you have the confidence, pitch the system to him as a way to create customers on demand. A simple message out to his list just before lunch that the first 10 people whoi show the cupon code to their server get a free desert (or whatever) can bring in a surge of people practically on demand. This can be used to send out specials, fill an empty restaurant, announcements, ect. It also requires a monthly service fee, which is good for you.
 
Your advice was absolutely helpful Techxan! You probably gave some of the greatest advice on this thread.

I'm going to try and incorporate your advice into my plan. But I'm really stuck on the approach, how do you think I should approach the owner and actually get a meeting with him or her?

PS, I'm thinking of saying something like this, "I was recently looking at your website trying to find your menu and number and if crossed my mind how outdated your website has become." Then Id talk about myself for a little, just to tell him I'm a student and a very knowledgable developer and IMer. Then I would say, "After seeing your site, I've noticed how hard it is for your business to keep up with the technology. Nowadays most of the students in high schools and graduates (The main demographic of customers most likely) use their phones for everything. A mobile site equipped with a click to call button and online ordering, along with a new website to accompany it would really increase your sales"

i just thought that up right now. What do you think? I haven't really done any research, but I think it will sound smoother when I do a little more research.
 
I think that is a good approach. Let me know if you need to host the mobile site for hm for the demo, I'll throw it onto one of my accounts for you.
 
Thanks Techxan, I might actually take you up on that offer.

How do you think I should contact the owner and talk to him? Email? Call? Walk in and ask the manager?
 
CALL...call a long list, and set up an appointment to speak to them when it's convenient for them. I believe I posted some actual scripts last week in a few threads. You can look through those for the word for word how to on a call to get an appointment.
 
Found what I posted last week:

Start with your list, and then once you are large enough, or run out of numbers locally, you can always do phone appointments...they convert just as well as in person.

Your goal:
Make the call
Get to the DM
Gauge interest so you aren't wasting your time
Get the appointment for a time when they can speak with you
GO and sell yourself (or call and sell yourself)!

Those are your only goals...do them, in that order.

The gatekeeper is there to keep you from that goal, and no, she doesn't want you to friend her, flirt with her, be nice to her, patronize her or anything else, she wants you to state your business or get off her phone. How do I know? I was one for 7 years before I did this. We don't want to be your friend, stop with that.

Here is how to answer/deal:
- You say "is Jack in/may I speak with the owner/etc" - If the GK asks who you are or what your business is that is code for "he's not talking to you or he is unavailable" so you say "if he's not available now, can you tell me when I could catch him today?" See, we're changing the subject...and we keep doing that until she either answers or you just say "that's ok, I'll try him back later." This is why we don't say who we are until we talk to the DM...so you can keep calling back to do this as needed.

Now, IF she offers to put you straight to VM, you accept...why? Because you can leave this message - and this is the ONLY MESSAGE you ever leave:
"Hi Jack, this is Mary, I was trying to catch you in the office, please call me back at _______" and hang up.
Is he going to call you back...there's a 99% chance he won't. Why do we do this then? Because you can hit 0 and go back to the GK and say "I left Jack a message and wanted to know when you expect him in so I know when he'll get it?" Most of the time she's got her guard down, and she will say "tomorrow morning" and you say "thanks, what was your name again?" - Guess when you're calling back?

TO SAY: Hi Casey, I spoke with you yesterday and left Jack a message, does he happen to be in?" She will say no, and you say ok and hang up, or she will say yes, and put you through.

YOU SAY (this is also what you say if you get the DM the first call): Jack, this is Mary, I called and LVM for you yesterday and I wanted to see if you got a chance to listen to it (most of the time it will be a "no" and they will apologize for being so rude as to not call you back)

YOU SAY: Oh, that's fine, let me take a minute to tell you what I said - and you're in...make your appointment after giving a minimal amount of info to gauge his interest.

My advice is always to have a "thing" whether it's a mockup that you offer to send over via email and then say "great, I'm going to send over that email, will you be in on Thursday morning? Then find the day/time that works and set up the follow up call/appointment.

If you haven't called for a while, stick to the basics. Don't get ahead of yourself. Just pretend you are talking to a friend, if you mess up, or choke up, say "sorry, let me start that over" - just be casual, but professional.

1) On the FIRST call, or first time you talk to him, your goal should either be to get approval to do a mockup and email it to him, or to set up a time that works for him to go over your offerings, but he should be clear on WHAT you are selling (Site design). I would maybe ask one or two questions:

Do you have a website? When was it last updated/created? How many people contact you through it, or say "I found you on the internet"? Basic questions to show him things you will discuss and that will help you determine if he's a quality lead.

2) At your meeting/follow up to the mockup - you have free reign. I would do an assessment of his site, the traffic to it, any flash/pics/link issues, where he needs improvement and then what you can do. Ask him if he's thought of doing anything different, but just didn't want to bother with it...get him involved.

Let me know if I missed anything you were looking for.
 
Wow thanks OfflineMaster! I think your script is how I'm going to handle this.

I may even try with a couple of other restaurants and see if I get any responses.

When I finally get to talk directly how should I handle it? Should I introduce myself as a student and a student-web developer. Then talk to him about how his website is outdated and how he is losing precious business because his business is not optimized for todays tech (IE: Mobile website and social networking). Then I could tell him I'm offering my work for half the cost and ask if I can send over a mockup.

Can you please go over how to actually talk more with the owner. It's very vague.

Thanks!
 
Glad that helped...

I kinda covered that here:

1) On the FIRST call, or first time you talk to him, your goal should either be to get approval to do a mockup and email it to him, or to set up a time that works for him to go over your offerings, but he should be clear on WHAT you are selling (Site design). I would maybe ask one or two questions:

Do you have a website? When was it last updated/created? How many people contact you through it, or say "I found you on the internet"? Basic questions to show him things you will discuss and that will help you determine if he's a quality lead.

2) At your meeting/follow up to the mockup - you have free reign. I would do an assessment of his site, the traffic to it, any flash/pics/link issues, where he needs improvement and then what you can do. Ask him if he's thought of doing anything different, but just didn't want to bother with it...get him involved.

Let me clarify a few things!
- Do not introduce yourself as a student, you are a website creator and you have your own business, this doesn't even need to be mentioned since you will tell him what you are calling for.
- Do not start picking apart what he has if you are new at this, you tell him what YOU can do to improve what he has or a few suggestions, but DO NOT give all your ideas away. He needs to pay for that expertise.
- Start with something above. When you get an appointment, prepare a mockup (most of our clients have something generic that they can just change a few things and show a potential customer), you can let him know that ANY of it can be customized to his wishes and start pointing things out...do you like this slider bar, do you want to connect to a FB page, do you have a FB page, do you want a menu page, what about a special offers page...etc. YOU are the expert you lead him.

Most importantly:

DO NOT DISCOUNT YOUR SERVICES AT ALL
You will kill your credibility, and you may cut yourself out of a huge sale!
Why would you even consider doing that before he's said "that's too much" or anything? DON'T.
When he asks "how much is your pricing" you say "well, everyone's needs are different, and you are no exception, my prices start at $199 a month and go up to $6K for a one shot deal - let's discuss what services you need and we'll work up something that benefits you most."

If you need more guidance than this, then please get with me and I'd be happy to do some coaching before you head out. I've given you more information here for free than I usually do!
 
Thanks man! I might take you up on your coaching; Right now I can't afford your coaching, but as soon as I get my first gig done with a business I will definitely contact you and we can go over some improvement I may need.

So here's a list of things I'm going to write down and outline before I actually call them:
-Things I can do: Site design, Mobile design, Online ordering system, Social Interaction
- Prices for each and as a bundle
Should I even consider making a mock up of the site and mobile design before I call? Or should I see if they are interested then make them?
Am I missing anything?

Thanks for your help. I really appreciate. I might call them tomorrow or the day after tomorrow. Once I get a basic outline done.
 
There are 2 of us...and I'm a lady...but I'll take that as a compliment.

Most people say they can't afford coaching, then they do it and end up having a weekly call for advice and new ideas...the question is, can you NOT afford coaching? We do specials too, PM me your email if you are interested.

You do not do a mockup for anyone until you get SOME sort of agreement to present yourself to them. If it's a phone appointment you can email a mockup link to them so they can review, if it's in person, then bring your stuff with you. Again, don't go crazy on a mockup just show what you can do, add some basic info and move to the next guy. The focus is on showing them something tangible (a site) for their money.
 
Thanks ma'am!

Well, I actually can't afford it right now. I don't even have a job. lol I'll PM you about your prices after I post this.

Okay, so no mock-up. Thanks for your advice. I will probably call them tomorrow and use your technique.
 
Ive always considered the fact that when you do offline marketing its more about the talk than it is about the service.....Ive always done better marketing offline but I have a gift for gaining peoples trust offline. Could be that Im just a down home southerner (US). Im not sure.....I honestly think people want to believe that everyone at their core is a good/honest person. After all no one wants to walk around in life thinking people are scammers or out to hurt them. (I personally will stop a business consultation if I start getting alot of "how do I know you are not going to steal my money" or "how do I know if you are going to scam me") And the reason why is that those exact people are the ones you will have never ending problems with. They will call/text/email you every five minutes, start getting nervous, and look or even create reasons to be skeptical and cause problems with your business transactions together.

As far as being young....its all about being likeable.....I have to admit Im a jeans and tee shirt person. Rarely do I get dressed up much and I do not feel it affects my ability to close a sell. I think the mindset has sunk in that young tech professionals are just not the suit and tie business type that they were forced to be in the beginning. So in my opinion the key is to know what you are talking about, and be relatable to the manager/owner. They do not want a stiff and rigid kid trying to be older than he is, or out of his own element, spouting off tech jargon they do not understand....it makes the whole situation uneasy and why in the world would they want to work with you knowing thats what they have to face each time you meet......
 
(I personally will stop a business consultation if I start getting alot of "how do I know you are not going to steal my money" or "how do I know if you are going to scam me") And the reason why is that those exact people are the ones you will have never ending problems with. They will call/text/email you every five minutes, start getting nervous, and look or even create reasons to be skeptical and cause problems with your business transactions together.

I live by this...and I am always stunned at how right it is. We turn many people down that we don't want to work with before they even pay us...these people are ALWAYS even more rude when you say you don't want to work with them. "Well, I was going to pay you, but if you are going to be difficult and can't answer my questions..." or, they call and email us 10 more times stating how they don't want to do business with us (ohhhh, burn).

We've all been "burned" in the past, get over it, and don't blame me for your bad business decisions.
 
For things like website, if you have a live mockup, that is probably more than enough.

For things like local SEO, you could start with friends and family and charge them nothing or little. Once you see successful results, you will have the confidence to talk to strangers about it. Your confidence will show through and would not be fake. That is all it takes. Of course if friends/family allow, you can show what you did, or simply say it is under non-disclosure, but have specifics, like grayed out position on google page 1, analytics to show the elevations in visitors, etc. Always talk specifics, like I increased their traffic by 96% (much better than saying 'double').
 
Thanks for all of the advice guys. I think I'm going to contact the business after the new year.

I'll probably just call them tomorrow to get an idea of the gate keeper and see who answers. If he or she is stubborn, or if their really easy to talk to.

From there ill use Offline Masters techniques and some other given advice to outline everything in steps.

I'll keep you guys updated!
 
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Regardless of age it's best to have sample work or proof of your abilities or do results in advance if you're willing to.
When I started out I used a supplier and grabbed their testimonials as mine, I resold their services so I think it's pretty ethical.
 
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