johandr
Power Member
- Feb 17, 2011
- 508
- 415
So, I have been getting a lot of questions lately with the topic "How do you build a good authority site?". To answer each and all of you I have decided to make a guide for it on bhw.
Authority blogs are THE way to go if you want to build a succesfull site with a lot of steady visitors. Google loves authority sites, your posts will get indexed in seconds (yes, you've read that right), and your site will climb in the serps naturally as time progresses. Now please excuse me if you find any grammatical errors, as I'm not a native english speaker, but I hope you can follow me.
To start building your Authority site, and thus your brand you should create a unique logo for your site, along with atleast a Google+ (important), Facebook & Twitter account. Include your URL on all of these accounts. Add a follow/like button for all the networks on your site to get more followers etc. Its as simple as that.
Now what google likes about your Authority site is consistent posting of new content. I usually post an article of 500 words in the evening. I have been doing this for about 3 months now, and my articles get indexed in a matter of seconds. Google knows it can expect new content daily, and I have the whole day to think of a subject to post an article on. Keyword density should sit arround 1-2%, and you can vary your posts with images, video's, bulletpoints etc. If you are unable to post daily you can just write all the posts for the week at once, and then schedule them to be posted day by day.
When you have published your post you should post the url + description to your Twitter, google+ and facebook so your followers can instantly read your new content. The more followers and likers you have, the more independant you become of google traffic. Submit your site to all kinds of directory's like Technorati, DMOZ and other directory's in your niche. Make your brand really pop up everywhere you can. Create a web 2.0 blog about your site, but don't link to it. Just mention the name of the blog in it like: The xxxxxxxxx blog wrote a nice guide about xxxxxx. Google is getting better and better to see brand recognition, so you shouldn't exclude this.
It is also important to submit your website to google and Bing webmaster tools. It will help you to show any errors on your site, and you can submit your sitemap to them. This one is especially important for Bing, as it usually takes long before they index a link.
You need to treat your authority as real estate, and you will see that it will grow as the more posts you add to it. The bigger the site gets, the better it will be protected against negative SEO or bad links. Just make sure that you always post unique content. Vary the lenght of the posts as it will look more natural. Do some posts on 400 words, some on 500, some on 800 words and even some on 1000+ words. You will see that the more and the bigger the content is you post the higher it will rank.
As for SEO, I wouldn't be too concerned. Don't expect to get above 100 visitors daily within 2 months, but after those 2 months you will see a huge increase in traffic. The key in this is to be consistent. It is also important that you create helpfull content that really answer the questions people are looking for. If they have read your post they need to think "now I finally know the answer to the problem". Only then a post is valued as helpful. When your site become's big enough to get a manual review by Google employees, they need to see that the site is really helpful, and not some content created to rank.
As for content, I can really recommend that you create some helpfull "how to" guides for your readers. People are keen to share this with their friends as people like to be helpfull, and their friends might have the same problems. Infographics are also a good way to get some social interaction. Social interaction will play a big part in the future, as it is really a true factor to see if people are liking your content, and talking about it online. And NO, buying followers and likes doesnt help you in any way as they do not interact with other accounts, because they are fake.
I have probably forgotten some things as im a bit in a hurry, but you can ask me any question you want. I will answer it as soon as possible, and perhaps some other people will know the answer too. I hope this guide has helped you in some way!
Authority blogs are THE way to go if you want to build a succesfull site with a lot of steady visitors. Google loves authority sites, your posts will get indexed in seconds (yes, you've read that right), and your site will climb in the serps naturally as time progresses. Now please excuse me if you find any grammatical errors, as I'm not a native english speaker, but I hope you can follow me.
To start building your Authority site, and thus your brand you should create a unique logo for your site, along with atleast a Google+ (important), Facebook & Twitter account. Include your URL on all of these accounts. Add a follow/like button for all the networks on your site to get more followers etc. Its as simple as that.
Now what google likes about your Authority site is consistent posting of new content. I usually post an article of 500 words in the evening. I have been doing this for about 3 months now, and my articles get indexed in a matter of seconds. Google knows it can expect new content daily, and I have the whole day to think of a subject to post an article on. Keyword density should sit arround 1-2%, and you can vary your posts with images, video's, bulletpoints etc. If you are unable to post daily you can just write all the posts for the week at once, and then schedule them to be posted day by day.
When you have published your post you should post the url + description to your Twitter, google+ and facebook so your followers can instantly read your new content. The more followers and likers you have, the more independant you become of google traffic. Submit your site to all kinds of directory's like Technorati, DMOZ and other directory's in your niche. Make your brand really pop up everywhere you can. Create a web 2.0 blog about your site, but don't link to it. Just mention the name of the blog in it like: The xxxxxxxxx blog wrote a nice guide about xxxxxx. Google is getting better and better to see brand recognition, so you shouldn't exclude this.
It is also important to submit your website to google and Bing webmaster tools. It will help you to show any errors on your site, and you can submit your sitemap to them. This one is especially important for Bing, as it usually takes long before they index a link.
You need to treat your authority as real estate, and you will see that it will grow as the more posts you add to it. The bigger the site gets, the better it will be protected against negative SEO or bad links. Just make sure that you always post unique content. Vary the lenght of the posts as it will look more natural. Do some posts on 400 words, some on 500, some on 800 words and even some on 1000+ words. You will see that the more and the bigger the content is you post the higher it will rank.
As for SEO, I wouldn't be too concerned. Don't expect to get above 100 visitors daily within 2 months, but after those 2 months you will see a huge increase in traffic. The key in this is to be consistent. It is also important that you create helpfull content that really answer the questions people are looking for. If they have read your post they need to think "now I finally know the answer to the problem". Only then a post is valued as helpful. When your site become's big enough to get a manual review by Google employees, they need to see that the site is really helpful, and not some content created to rank.
As for content, I can really recommend that you create some helpfull "how to" guides for your readers. People are keen to share this with their friends as people like to be helpfull, and their friends might have the same problems. Infographics are also a good way to get some social interaction. Social interaction will play a big part in the future, as it is really a true factor to see if people are liking your content, and talking about it online. And NO, buying followers and likes doesnt help you in any way as they do not interact with other accounts, because they are fake.
I have probably forgotten some things as im a bit in a hurry, but you can ask me any question you want. I will answer it as soon as possible, and perhaps some other people will know the answer too. I hope this guide has helped you in some way!
