Setting up a site and growing it is what you do at the middle of "the book". Is not how the "book" starts. In other words you're skipping important steps. That will result i failure. there's a saying:
"Failing to plan is planning to fail"
First you need to get an idea of what is possible. That means you have to read/research a lot to build a mental database of profitable sites that exist and what characteristics they have, what they target, how they monetize, how they get visitors, etc.
I could outline the process but that would mean to help you be lazy. Go and read/research. Too lazy for that? Go and find a book about the subject to answer some of your first questions and give you a structure. You can even try to find a copy of
ThirtyDayChallenge (
blog) it is a decent start because it is structured.
Good questions are specific questions. In other words instead of:
"I have a hammer, how do I build a skyscraper?"
You could ask:
"How do I use a hammer to nail something in place?"
"Can I use a hammer to cut a tree? If not, what do you recommend for cutting a tree?"
"All skyscrapers seem to have windows, what do I need to build a window and how do I do it?"
More specific to IM:
"How do I setup wordpress"
"How to do keyword research"
"How to find a good niche idea"
"How to analyze competitors in my niche"
"How to create good content for my readers"
"How do I build backlinks to the site"
Just by googling that you'd get some basic ideas. They're not going to be what you need but they're a first step. There's a huge difference between theory and practice when it comes to making money. Every idiot in this world thinks he's an expert at giving advice - sports, politics, money, sex, etc (theory). Not many people excel at any of those topics though (practice). For example attending a management/marketing college would teach you shitloads of theory on those topics. All that theory is worth less than a chewing gum in practice. None of the college teachers make lots of money. If they did they wouldn't be teachers, they'd be business men.
If you want to learn how to build furniture for example, you don't go read books about furniture. You go and work as an apprentice so you actually DO build furniture. Get your hands dirty. Yes, reading a book about the topic might complement your understanding from practice, but won't teach you how it feels to hit your finger with a hammer, won't teach you how to assemble 2 pieces of wood and how to glue them togheter and most importantly won't give you the confidence you get from DOING STUFF. Reading 10 books on how to make love to a woman is worth less than a kiss in practice.
Stop whining about being hard and all that. If it were easy everybody would do it and get rich. Go and read/research/learn for 4 months. Start anywhere. 90% of what you real will be shit and possibly useless in practice. But you have to do it. If after 4 months of reading , learning and analyzing successful businesses you still have no idea, then you probably lied yourself all the time that you're doing it while in reality you were just trolling yourself.
Always remember this quote:
"Insanity: doing the same thing over and over again and expecting different results."
So if something doesn't seem to work, don't keep doing it. Either tweak it or just do it entirely different. An engine might not start because of a minor detail like a dead spark plug or because of a significant problem like it actually being an anvil and not an engine and you were trying to start an anvil because you actually didn't knew how an engine actually looks like.