Internal Links

[mahamad3]

Hello

As we know it's not good to exchange back links (Domain A contain a back link for domain B AND domain B contain a back link from domain A)

but the point is it the same with internal links ?

for example, we have page A and page B and both related to each others, so is that ok to link from A to B AND from B to A ?


Looking for your opinion

 

[tymes90]

Not only is internal linking ok, it is something everyone should be doing.

 

[timgraham]

Hello

As we know it's not good to exchange back links (Domain A contain a back link for domain B AND domain B contain a back link from domain A)

but the point is it the same with internal links ?

for example, we have page A and page B and both related to each others, so is that ok to link from A to B AND from B to A ?


Looking for your opinion

Depending on your site structure and the amount of related themes, the internal linking can vary.

I personally use a silo structure where possible and only link pages within the silo of the sub theme. This way google has a clear idea of the theme (and sub themes) of your site.

For example, if you had a site about 'dogs' you might have a silo about 'dog training' and another about 'dog food'. etc etc....

These sub themes combined will help you rank for the main theme 'dogs' as Google looks for LSI themes and keywords.

Linking up and down each silo is a must and link to the second tier of the silo and all important pages directly from your homepage.


There is a lot of info on the net about this. Google "seo silo"