Perhaps a somewhat relevant question since last saturday: what can you do for 'penalized' EMDs?
Let me cover this
penalty thing here.
First of all, when you place your order for the first time, I will scrutinise you domain name. If I find any signs
of penalty, I will most likely refund your purchase on the spot.
Why, you wonder?
Here is why and also how to deal with the penalties if you have any. And I'd like to be brutally honest here.
If you domain dropped like a stone after months of ranking for all your major keyphrases for more
that 2-3 days (maximum a week but after three days you can safely assume it is the case) and not
found in top 100 despite still being indexed, you can kiss this domain goodbye. RIP.
If this is not what you want to hear you need to open your ears here and hear it. I am yet to hear about any
recovery story in this situation. I don't have any single case study except fairy tales on forums and snake oil
link removal services websites.
Now, there are many marketers that would gladly sell what market wants badly but what is not what they need
or what will give them the maximum value for their money. Thus we have all these recovery services, link
removal services, reconsideration requests and other time wasting activities.
I base my understanding on how Google works based on my ex-Googler friend's who left Google is disgust
experience. To put it simply, they don't care about you. They don't even care if you are a paid customer of their
unless you are someone like NSW Department of Education or Telstra (read California Department of Education
and AT&T for those who are in the USA). In 99% of cases they won't even read your reconsideration request
(unless you are J C Penny or iAcquire).
In my opinion, focusing on recovery of a burnt domain is double bad as it is focusing on what you don't want
(penalty) instead of focusing on what you want (your business prosperity) and it is focusing on what you
can't directly control or influence (Google corporation).
There are cases when you can recover the domain. They are the following.
1. You have a certain pages on a site penalised but other pages still ranks
2. Only a few keyphrases are affected and you still get long tail and other keyword traffic
3. The site only dropped 10-20 positions
4. Any combination of the above
How to deal with it.
1. Create another webpage to replace the penalised page, put new content on, try 301 per page redirect and see
if it helps, start promoting a new page
2. Change site layout, rewrite content, de-tune the SEOishness of the content, play with inner links and siloes
3. Build more links following the rules from the first post
With the case of total drop off the SERPs you best option is to move to the different domain. You can play with 301
or you can skip this part and rebuild a site on a new domain.
I know this is not what you want to hear but this is what you must hear. With Penguin introducing negative link juice
it is easier to start from 0 than to climb out of -100 hole. And with 300 hits per day MNS EMD it is just not worth it.
Why I don't work with penalised sites is because penalty is always a custom work. I will talk to you and I will accept
the site if you really understand the situation. I back up my words with 100% money back guarantee. No snake oil
here. I'll tell you exactly if you have any chance or it is better to move on.
Now here is the big picture.
Most people get into situation with penalties wiping them out due to lack of strategy. We have our own portfolio of
sites. Some of them were hit, some only got better ranking. My strategy is to go wide and have a plan B. If I go
in a niche, I buy more than one domain. I buy EMD and brandable domains, I buy ages and brand new. And I develop
all of them but only one gets promoted. If EMDs go out of fashion, I have brandable domain to replace it. When EMDs
work again, I have another EMD ready. And when you have a system that can redirect high PR link juice at your
command you cannot not win in a long run.
This sales thread has been permanently closed!
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