I started off in this business because I was a hacker 10 years ago. I can't let this stuff go by without at least figuring out the feasability. This was just for fun.
Think what you will, but this is a major issue. If this trick were to catch on, it would cripple the sites. In fact, if someone wanted to use this purely maliciously, they could generate accounts and sites easily to make it so the users couldn't block the spam fast enough. It's a pretty big deal.
About a year ago I found an XSS hole in craigslist. It's no business model, but if I wanted to, I could have raised hell with it. Can you imagine? Posting javascript across all the craigslist categories in every city? Drive by installing a bot to auto post? CL would be completely unusable within a few hours.