Google Search Quality Rater Guidelines

[Androx]

Apparently a new version of the "search quality rater guidelines June 22, 2012" has been leaked to the web. I tried to find a download but could not find one. The download from pdfcast didn't open for me.

If you search on this term, there is plenty of commentary about it on blogs though. The main addition seems to be a "section instructing reviewers how to rate page quality".

 

[GreyGhost]

5.0 Rating: From User Intent to Assigning a Rating

In previous sections, you read about queries and the rating scale. In this section, we will put it all together. Here are the most important factors to consider when rating: user intent and page utility. This is true of all URL rating tasks, always.
Here are some of the other important ideas in this section:
- You must represent users in your task location. You must rate from a user perspective.
- Some queries have multiple interpretations or user intents. Unlikely interpretations or intents should be given lower ratings.
- Raters are different than users. Results that are helpful for raters are not necessarily helpful for users.
 Location is important. Good pages must be appropriate for the task location.

 

[GreyGhost]

5.1 User Intent and Page Utility

It is very important to understand user intent. You will rate the landing page based on how well it fits the user intent behind the query. To do this, you may need to use:
- Your experience in the task location with the task language
- Your common sense
- Web research

Hopefully, user intent will be easy to understand for most queries.

Etc, etc, for the full 125 pages

 

[kellybrook]

It was shared on here when it was first leaked. Think the thread disappeared, so it may have gone into VIP or just been deleted as too hot to handle.

 

[MatthewWoodward]

Apparently a new version of the "search quality rater guidelines June 22, 2012" has been leaked to the web. I tried to find a download but could not find one. The download from pdfcast didn't open for me.

If you search on this term, there is plenty of commentary about it on blogs though. The main addition seems to be a "section instructing reviewers how to rate page quality".

Here you go http://pdfcast.org/pdf/google-guidelines