Yes if you can setup + optimize + monetize it FAST.
But keep in mind someone else might buy "socallmemaybe.com" since that's the original phrase.
These sites don't last forever, you have to know when you cash in.
The I know the previous and last owners of 2 girls 1 cup, was sold for a small chunk of change before it got popular, bought back before it went viral, made a ton of $, and resold. And now it's pretty much dead... They knew how to keep it running with all the traffic had 4 servers running whenever one went down another popped up, etc.. Okay back on topic, this area has already gone viral, but the site hasn't..
I don't think there's a lot of value if the site isn't going viral, her video can go viral all it wants, but unless it's going directly to your site it won't work for the best. Is there still money there? Yes, but me personally I wouldn't throw cash into it.. If you're more risky go for it.