Keyword in URL - Which is the best?

[twilightofidols]

If your keyword is "blue widget varieties" does this make a difference SEO wise? The keywords are contained in both URLs except for one it's not included in the domain name. Which would rank better?

www.bluewidget.com/varieties

or

www.bluewidget.com/blue-widget-varieties

 

[interboy]

To me, second one is better than 1st

 

[interboy]

But u should SEO root domain is the best choice for that kw

 

[derzok]

Google claims that it does not matter one way or the other - as long as it's not overly complex. A complex URL can make it hard for the crawler, of course (too many parameters in the URL). They have a guide on making "google friendly urls" - they say that you should be more focused on what the user will see and be more likely to click on vs what the bot will see. Google claims that the bot does not really pay attention to the URL but rather the content.

 

[macdonjo3]

1st one seems a bit more legit and 2nd one seems a bit spammy. A few years ago, I could see the 2nd one being the right choice but I think now the 1st one is a bit cleaner. Just my $0.02

 

[derzok]

Exactly - I think it really has to do with what the user is going to see and click on. Remember that google looks at what people click on. When I do a search on google one of the things I look at is the URL. If the URL looks spammy I don't click.

 

[sharepass11]

I think I choose the first one. Its looks clean and legit.

 

[utuxia]

I think I choose the first one. Its looks clean and legit.

I second that.

 

[SnowWar]

I think the first one will work better than the second one and because it looks more suitable then the second url. I think you should go with the first url.