TheMatrix
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- Dec 20, 2008
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http://forums.hkseo.us/Thread-The-recent-network-deindexing-problems
Here is an insiders update on the network deindexing issue going on right now. Feel free to comment or ask questions in here so we can get a discussion going.
Build My Rank
- Private network (All sites are theirs, possible footprint)
- Highest quality articles. Each had to pass copyscape and make sense.
- They announced yesterday that they were hit in a major way, some people claiming 100% deindexing.
Article Links Network
- Public network (The sites aren't theirs. Small/no footprint)
- Spammed to death. Blogs would get tons of posts a day, would accept junk content.
- They announced that they've lost more than 1/3 of their 15,000+ sites.
Private Network Owner "J"
- Fully private network of over 2000 sites. Only he posted on the network.
- Content was average quality.
- Lost 90% around a month ago.
As "J" lost his network, we compared notes. Our network was staying alive while his was getting destroyed. As it turns out, we were both using SEOHosting.com. We both had multiple servers with them and we noticed that his servers were getting taken down one by one. We had overlap with him on one server, and that server had around 50% deindexing for us. That day we moved hosting and locked things down and everything has been great for a month.
He did everything right with his network footprint, just like we did. The networks were as invisible to bots as they could be. Dynamic HTML and CSS. Spun privacy policies and nav titles. Varying OBL and pagination. Even diverse name servers. But what we found was that all of our sites resolved into SEOHosting IP space. So even though they have a bazillion IPs, that is a probable footprint.
That tells me that from the nameserver IPs, Google knew the sites to look and (probably) stuck all sites in that IP range into manual review. That explains how they were walking down his servers day by day as he watched.
At the same time, look at ALN which doesn't share these same characteristics at all. I haven't looked at their code, but I suspect they had little to no footprint because each site was owned by different individuals. The fact that 1/3 of their network has been hit tells me that this is a totally manual unraveling of their network. Someone is taking the time to take them down.
What are the lessons learned?
- Be as diverse as ALN with IPs and hosting. Make it hard on Google to trace out the network.
- Keep the networks as closed as possible. Make smaller networks to diversify risk.
- Continue diverse link building. Putting all eggs in one basket is risky, as we've seen.
- Article quality makes zero difference in the network staying alive.
In the end, what does this mean? How long until Google moves on to more important things like actually making search better? What happens when someone decides to make a product around attack based SEO (which we've tested extensively and proved is possible a year ago)? Who knows...
We're in it for the long haul with you, though...