Can anyone tell me how to find an index of acronyms? I'm so ignorant, I don't know what a PPC is. Seriously, I wouldn't embarrass myself like this if I didn't really need help.
PPC for an advertiser refers to the amount you (as an advertiser) pay per click to your link/ad, and this is paid to whoever displays your ad (Big G for adwords). It is often referred to as CPC (Cost Per Click)
PPC for a website builder/owner refers to amount of money you earn when someone clicks on an adsense ad from your website (in the case of adwords/adsense)
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