2 Unemployed 22 Year Olds - Offline Journal (Pics)

Good luck to you both. You have the right idea, and that is.....TAKE ACTION!
 
didn't I read this somewhere else on this site a few months ago - with more details and less pretty pictures?
 
[/COLOR] Surprisingly a lot of business in my area advertise in newspapers but don't have a website! I think it's because I live in a smaller/mid size city. I bet if I live in Toronto it would be way harder since business' there know they need a website to compete. I found a Jewler that took out a half page Ad (This costs hundreds of dollars) yet he doesn't even have a website!

Also I googled the exact name of the business and my city to determine if they had a site like

"JENNY'S CREATIVE HAIR STYLES MY CITY"

All the results were business listing of the business, but no website. And also, if they had a website they would likely have put it on their Advertisement.

Thanks to all those who have wished me luck as well. I didn't quote every comment just to keep the thread less cluttered.

PS:

I would recommend going after places where even 1 sales lead could be worth thousands to the business (ex. Jewler).

I will post updates as they happen. Hopefully should have 1 call back atleast by next Wednesday!


Look, i don't google the business name, i google HAIR STYLES in [yourcity]...because this is keyword typical people will typed in...even some business don't have their own website, their business still shows up on different directories on first page, including google places...
 
Great job on taking action. 90% of the battle is just showing up. The other 10% is to not don't give up.
 
You'd be very surprised how much a pizza store makes. The margins are huge. Their only real cost after equipment fees/rent is cheese. Lots and lots of cheese! I was thinking about charging pizza places less as well but I talked to my buddy and that told me all the deets. I decided I will be charging most business the same price for my services, if not every business.

Good luck with everything!
 
rep given for showing some initiative and taking action. im liking it that youre sending out the mailers even though your website isnt up yet - that means youre committed whether you want to be or not. too often, people will wait until theyve got everything set up 100% before proceeding.

worst case scenario, you'll get blown out by all 6 prospects, but in the meantime, you will have created your own website - probably a lot faster than of you hadnt sent the mailers out.

as a result, your own website means you and your buddy now have a business you can start promoting, whereas 24 hours earlier, all you had was a concept and maybe another crack at C.O.D. and as good as that game is, it aint real life. THIS is real life and THIS, might just change your life.

im looking forward to seeing what progress you make over the next week or so.

all the best....
 
Good luck guys but I don't agree on charging the same. Imagine a hedge fund manager and pizza store owner going to the mechanic to fix their car... will they get charged differently?

No.. because work is work.
 
Good luck guys but I don't agree on charging the same. Imagine a hedge fund manager and pizza store owner going to the mechanic to fix their car... will they get charged differently?

No.. because work is work.

It's not about the work dude, its about what you are making them, what value you are providing them. If you pimp a jewellery store with a new website and solid gplaces listing they could make thousands more each month. Where a pizza store with the same effort might only make a few hundred extra. It's all about the value!

Anyways, well done guys for taking action. I'm sitting in literally the exact same position as you guys right now. Need to take action. I've started a mastermind group with a few other offliners, let me know if you want in, you have proven yourselves worthy.
 
cool good luck to you, I'm about to set out my own offline journey. it's my own method this time, If it goes well, I will do a case study and method :) If not, I'll move onto the next moethod
 
+rep for taking action. I've just sent out my second round of packets. I have not had any success with the first lot. My first packets were sent to businesses with websites and offered GP promotion. But I think, my prices were too high and businesses where I am are not ready for this yet. I'm in the UK.

But now I am doing exactly as you have. Targeting businesses without websites. I presume Ontario is similar to where I live. We're way behind the US and many businesses don't have websites yet. Amazing but true.

A tool I've found useful for the printouts is snagit
HTML:
http://download.cnet.com/Snagit/3000-2192_4-10004813.html
free for 30 days, $50 after. This is great for taking screenshots of your searches and then editing it. You can add arrows, highlights, text box, etc and it just makes things look more professional rather than writing by hand on the print outs if any of you do :)

Good luck and subscribed.
 
Look, i don't google the business name, i google HAIR STYLES in [yourcity]...because this is keyword typical people will typed in...even some business don't have their own website, their business still shows up on different directories on first page, including google places...

yes i have done that too, but this let's me know what info is available on that specific company
 
+rep for taking action. I've just sent out my second round of packets. I have not had any success with the first lot. My first packets were sent to businesses with websites and offered GP promotion. But I think, my prices were too high and businesses where I am are not ready for this yet. I'm in the UK.

But now I am doing exactly as you have. Targeting businesses without websites. I presume Ontario is similar to where I live. We're way behind the US and many businesses don't have websites yet. Amazing but true.

A tool I've found useful for the printouts is snagit
HTML:
http://download.cnet.com/Snagit/3000-2192_4-10004813.html
free for 30 days, $50 after. This is great for taking screenshots of your searches and then editing it. You can add arrows, highlights, text box, etc and it just makes things look more professional rather than writing by hand on the print outs if any of you do :)

Good luck and subscribed.

Nice! I will give that a try - I have photoshop as well and am pretty good in that so I will probably do that in my next round of packs as well.

As for the debate on what to charge, I think that it is definitely important to charge differently depending on the company. But will see how things turn out, I will wait till I get a call back and then post it in this thread
 
I understand where you're coming from with the prices. If possible, charge according to other places they've advertised. If they advertised in the newspaper or phonebook, maybe find prices of those ads and charge accordingly. Because they don't get a special rate to advertise there.
 
I understand where you're coming from with the prices. If possible, charge according to other places they've advertised. If they advertised in the newspaper or phonebook, maybe find prices of those ads and charge accordingly. Because they don't get a special rate to advertise there.

Great idea, I am going to contact my newspaper and ask what they charge, then bring that up in my first meeting

UPDATE:

I just got home from shipping all 5 Packages. I will update this thread on Monday or Tuesday....hopefully with some good news!
 
SUGGESTION:

It might be better to add in a projection there. Most businesses plan out a projection in their marketing campaigns and they will likely ask this from you. Prepare it ahead in order not to stutter and give a long pause when being asked.

e.g. 10k views in 6 months etc. conversion rate estimate etc.
 
Another SUGGESTION:

Add in a comparison..

Research about their costs or the average costs of companies in order to provide data for:

Average costs for newspaper ads/commercials etc. vs average costs for your services
 
+rep for taking action brother :)
I've subscribed to this thread to follow your progress. If none contact you back, do not quit. Keep sending out and soon you will land your first client, from there on it's a lot easier!

Best of luck!
Cheers!
 
I tried this method. Infact I got it from a WSO here ;)

Sent only 1 so far about 2 weeks ago. No response yet so I cant say it will or wont work but Im hoping you guys get something out of it. it will motivate me to send out more LOL

Good luck guys!

Wow, I was thinking 5 was a pretty low amount to send for a "for-sure' test, but you sent only 1?

Why would you think that would be enough for a test?

To the OP, congrats on taking action!
 
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