Case study: ranking a 60k keyword
- Thread starter davids355
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- Apr 25, 2011
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davids,
can you post some details before and after using deadly seo?
like serps etc.
Of course.
main keyword has 60k local exacts and I'm #43 - it's a two word phrase. Secondary keyword has 4400 exacts and is the same as primary but with an additional word in front, and I'm currently #10.
Both keywords have the same landing page, it's a sub-page within my site, the page has been active for over a year and contains 100% unique and high quality content (written by an industry professional).
elvis1973
Power Member
- May 13, 2011
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Where are you getting the 70k figure from? is this using the G Traffic Tool? If so I would check your data from within webmaster tools to see if you are getting anywhere that many impressions, I think sometime the data in Traffic tool can be seriously over inflated.
You could even try a Free voucher in adwords and see how many impressions/clicks you get. This should then give you a true traffic benchmark.
As Davids555 said...tweaking your title and description can improve your CTR, sometimes by quite a lot, have a look at what the two listing above you are saying and say some thing that contradicts or directly challenges them.
For Example, if the listing above you are saying: "Buy Blue Widgets from Us"
You could say: "You must read this before you buy blue widgets"
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BlueTurtle
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*blinks*
That's why it's important to always read over your work, especially when doing calculations at 3am. Lucky I don't have an ego otherwise I'd be pretty embarrassed. Thanks for pointing that out. How silly writing an entirely wrong figure to begin with that spoiled the whole analysis. When I started it I was just hammering out stuff off the top of my head rather than doing anything on paper, so I just wrote out that 36 then from there never looked back, doh!
Here's the correct calculations which show a different picture heavily in favor of non-selling.
I believe people pay up to 12x monthly, especially for longer running sites, so you could compare 12x monthly keeping for 1 year and you'd have something that sits between the 2 extremes below.
Unfortunately I can't edit my original thread, uh. This'll have to do:-
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For example. Compare(simple, unrealistic figures for the example):-
Build site A. Month 1 to 6 - $1000/mo, total of $6000. Sell for 6x monthly = $6k
Total for first 6 months of year = $6k + $6k= $12k
Build site B. Exactly the same income and sale price as site A for simplicity.
Repeating for another 6 months gives you a yearly income of 2 * $12= $24k
Now let's see what happens when we don't sell.
Build site A. Month 1 to 6 = $1000/mo, total of $6000.
Total for first half of the year = $6k
Build site B. Month 1 to 6 = $1000/mo, total of $6000.
Total for full year = $6000(Site B) + $6000(Site A 2nd half year) + $6000(Site A 1st half of the year = $18k
So by selling you make, in this example $6k more.
Now let's go to year 2.
The seller does the same again. Total for year 2 = $24k. Total across 2 years = $48k
The non-seller:
This year makes another $18k from the 2 sites(site C and site D), and this time he gets $24k for his previous 2 sites, site A and site B.
Total for year 2 = $24k + $18k = $42k
Total to date = $42k + $18k = $60k
So in year 2 the non-seller has made $12k more than the seller.
Year 3:
Seller: $24k
Non-seller: $18k + $48k = $66k
Year 3, total to date:
Seller: 3 * $24k = $72k
non-seller: $66+ $60k = $126k
In general we have:-
Seller income:
Year income = 24
Total income = 24X, where X = year
Non-seller income:
Year income = (2*12)*(X-1) + 18, X = year
= 24(X-1)+18
= 24X-24+18
= 24X - 6
Total income = Sum(n=1 to x) (24n - 6)
So, to find out when the income from the non-seller will equal that of the seller.
it's when 24X - 6 = 24
24X = 30
X = 30/24
X = 1.25
So at 1 year and 3 months, income will be equal.
Next we can find out at what point the non-seller will overtake the seller in terms of total income earned.
It's when the sum(n=1 to x) (24n-6) = 24X
To find out where they intersect you'd graph the summation by connecting the totals and zoom in to where it intersects with the 24X graph.
I can't find a graph calculator online that'll do it the way it needs to be done, but you can see that the total earned from the non-seller will be more between 1.25 and 2 years.
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BlueTurtle
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Hehe
Check my posts : #1 and #65, one is 60k exacts one is 4400. For the lesser I rank #10, just wondering if you think there's much difference in the competition...
BlueTurtle
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@blueturtle your now officially the resident maths teacher
Ehehe, I wish. My math isn't bad.. I did a couple years at uni although I'm fairly rusty now, but compared with a proper mathematician I'm nothing. I can get by though and I particularly enjoy applied math. Even just with some basic stuff you can get a unique picture of certain things. Statistics and probability in particular can be amazing for business.
I'll drop by later to comment on the other stuff you asked about. I'm just heading out to the gym then sauna for some relaxing time.
Dude, that's a long ass post. BUUUUUUTTTTT your maths is wrong from the 3rd line onwards and consequently your conclusions. The $36K should read $6K, ie $12K/yr. That's would be a ridiculous PE ratio and only apply on a site that has been vastly under monetized.
Onto more important things, you need a better monthly earnings model for your sites. Your model assumes 0 growth, I assume this is because you propose to do no work on it after your rank it initially. Really you should be always identifying new keywords to generate additional income.
Most niche sites produce (or should):
{M0 $$$}e^(.09n)
Where {M0 $$} is the revenue produced in the initial ranking month and n is the month number
So for a site producing $1000 in its initial ranking month it should produce about $1700 in the sixth month.
This is the key reason that people are often willing to pay above the typical x6 or x12 formula.
Taking this into account your year end sale model actually shows a missed opportunity ageist holding the stock of:
{M0 $$}((e^(.09xn0)-e^(.09xn1))-(n1-n0))
In month 12 according to this model and your $1000 initial month earnings this is about $1227. Which ageist your potential earnings of 6{M0 $$} is a considerable shortfall.
In general if you have the resources to hold the website, maintain and improve it, and the market shows no sign of contracting then your significantly better off in the medium to long term to hold all the properties you can.
-aReJay
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- Apr 25, 2011
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Seo lovers manual blog commenting, mohsins bookmarking, extremeboys bookmarking, thematrix's wiki links, bigbuddys link service, jstovers Seo service... Almost all of the BST services are worth looking at
- Apr 25, 2011
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Update: secondary keyword is bouncing around #7-#9 which is good start.
Primary keyword seems to be bouncing in and out of the SERPs.
Deadly SEO campaign is in progress at the moment so will report in another week with stable positions.
Primary keyword seems to be bouncing in and out of the SERPs.
Deadly SEO campaign is in progress at the moment so will report in another week with stable positions.
- Apr 25, 2011
- 19,849
- 28,315
Hi David! i wish you good luck on your project! Just keep on tactically hiring services, logging and checking their effects! there are a lot of students of IM cheering for your success!
Thanks mate
keyword is now #14 really want to get page 1 then it will start getting interesting! I believe deadly SEO service is almost complete, effects are still coming I think
thedon23
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- Dec 21, 2009
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Keyword is now sitting at #9
Awesome man! Is traffic increasing?
- Apr 25, 2011
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Starting to see increase, I'm monitoring this keyword in the stats over the next few days, so I will report back
BlueTurtle
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Keyword is now sitting at #9
Congrats, man.