Case study: ranking a 60k keyword

i think this keyword willn't hard trust me
use ahrefs.com to see what top 10 have anchor text keyword target.
you must build link with anchor than total on top 10 website have will get a good result
trust me LOL :P
 
Yes, how much money can be made of course is factored in, but you all seem to have missed the whole point of my post.

From the looks of this term even, you're more than likely not only going to be more successful at ranking, but ranking sooner, and making money sooner, if you target one of it's smaller keywords.

Sure if I can rank for "loans" and get to #5 and get a few hundred visitors a day, it's going to pay off. But is it going to be easy to get there? Are a few BHW services going to get me there? No.

But if you go after "loans in Nevada"(just made it up), you're going to be targeting less searches, but much easier to rank #1, and a lot quicker. Than you move on to "loans in California". Next thing you know you have 5-10 keywords ranking #1-#2 and they're brining in more traffic than "loans" would.

Again, you rank say #5 for the OP's keyword, that's 2000 searches per day, #1 will get about 40-50% of that. #5 is probably going to get 100 visitors a day, maybe 200 at most. And if you look at competition getting to #5 isn't going to be easy either.
You go after a keyword that's 9,000 searches per month, that's 300 searches per day. You're more than likely going to get to #1 a lot easier than you'll probably get to even #5 of the main keyword.

It's about dominating the WHOLE niche, starting from the outside,and making your way to main piece.

My main niche is 165k exacts (where I'm ranking #5 and #6 and actually #9).
But I have 100+ EMDs targetting keywords with 1000-12000 exact searched terms per month. A good chunk of them are #1 for their keyword. Soon I will be linking these to the main site, to be pushing it to #1 for the main niche. I'm trying to dominate the whole niche.

One more thing to think about. Assuming you have a quality site, and you're ranking #1 for a smaller site, you're more than likely to get real organic links from other sites, rather than if you are #5. Most webmasters, like searchers, will look at the first couple sites if they want to reference something.
 
Already rank top 3 for slot of small terms. Just tying something big for a new challenge, but I do take your point.

If nothing else, if I get stuck at say #15, then at least I can apply the same technique to a less competitive keyword and have a good idea that I can rank:)
 
In order:

Regulatory body
Competitor
Emd
Competitor
Yahoo
Emd
Newspaper
Regulatory body
Emd
Wikipedia

#1 spot is virtually impossible. A regulatory body with 17k gov/edu backlinks and almost 4 mil regular backlinks which are going to be strong ones. It also has a dmoz and a yahoo listing. lol is all I can say there. It just doesn't get any stronger than that. :-)

#2 has a dmoz, so it's going to be quality, and a quality site with that many backlinks means a lot of them are going to be good, strong, trustworthy backlinks. (Also, on your MS snapshot #2 has the keyword in the url, although I guess it's not an emd, just the competitor with the keyword in the title)

On your MS snapshot the emd is #4 btw, so I'll assume #3 is a competitor.

Possible to get #3 or #4, as the RDD is lower there and there's no dmoz/yahoo listing. They're still probably fairly strong, but I'd imagine there's a lot more spammy backlinks, but with a 4 and 12 year old domain they can get away with that.

#5 there is obviously very strong, but it's not any higher than #5 because it won't be considered as relevant or authoritative if it's a news story. News stories aren't considered an authority for a specific keyword since they are just news stories, which are more about telling the reader what's going on at a superficial level, rather than providing them with strong factual information.

#6 on your MS snapshot definitely isn't the emd, so I'm guessing it's a newspaper. The RDD seems fairly low for a newspaper. It also doesn't have the keyword anywhere in the title/desc. Seems like a wildcard. :)

#7 On your MS snapshot this has a keyword in the title, so I'm guessing this is the emd you've listed as being at 6 above. An interesting one because it has high RDD, a lot of backlinks, it's 13 years old and it has both a dmoz and yahoo listing. Very bizarre.. On paper that seems extremely strong.



It seems like you could take #3 or #4 with a fair bit of effort, but I don't understand why such a strong, and seemingly relevant domain sits at #7. The only way I see you taking #3-#4 is if you created more content and aimed to bring your site closer to an authority on the subject.

At a push you might take #9-#10 as #9 is quite weak and wikipedia at #10 will be too general compared with a targeted article, especially an lsi one.


I'm looking forward to seeing how your page progresses up the rankings.
 
On the plus side I think this is the most engagement I've had yet on a thread:)
 
From the looks of this term even, you're more than likely not only going to be more successful at ranking, but ranking sooner, and making money sooner, if you target one of it's smaller keywords.


Indeed, that point was overlooked. I totally agree, and when trying to make money I always go for lots of longtails since it's easier to bring in traffic from 25 longtails than it is 1 big keyword.

David's case study is more just about experimentation and learning though in this case.
 
Yes it is about experimentation I guess.

There is the long tail version that I mentioned. I'm #9 and there's between 4k-8k locals, can't remember. So I guess from what your saying that might be a better choice.

But I do have Seo services running for lots of keywords already, so rather than a refined tactic this is more of an experiment. I do concede that long-tails would be a wiser choice:)
 
Just learn to sell and you'll never think of running an SEO company or selling your site to anyone again. Running an SEO company or selling a site is small money compared to what you can make if you can convert people on your pages yourself. You'll also do far less work. Once you've setup the page you can hit the beach and sip mojitos :-) Running an SEO company is an on-going full time job, where the more clients you have the more work you need to do. You can hire employees, but it's still much more work/time/hassle than just doing an amazing landing page and converting people directly into $$$.
Point well taken and for someome who has done very well with face to face selling, online has been a whole new beast for me. I feel I am dlling well for ranking low/medium comp kw's but my ability to land commissions through sales or generate cpa $'s is not working for me. Something just hasn't "clicked" yet. On the other hand I don't find doing seo work to be that time consuming with all the resources available and I also don't think flipping a bussiness site for $xxxx to be a bad investment for 2 weeks to a months time. I do get your point though, getting $xxxx every month on autopilot for each of 5 or 6 sites every month is a better situation most of the time.
 
Point well taken and for someome who has done very well with face to face selling, online has been a whole new beast for me. I feel I am dlling well for ranking low/medium comp kw's but my ability to land commissions through sales or generate cpa $'s is not working for me. Something just hasn't "clicked" yet. On the other hand I don't find doing seo work to be that time consuming with all the resources available and I also don't think flipping a bussiness site for $xxxx to be a bad investment for 2 weeks to a months time. I do get your point though, getting $xxxx every month on autopilot for each of 5 or 6 sites every month is a better situation most of the time.

I know it's probably obvious but I found using CPA you have to find the exact offer for your visitors.

I have tried CPA offers in the similar area and got nothing. I think it's about knowing your visitors.
 
#1 spot is virtually impossible. A regulatory body with 17k gov/edu backlinks and almost 4 mil regular backlinks which are going to be strong ones. It also has a dmoz and a yahoo listing. lol is all I can say there. It just doesn't get any stronger than that. :-)

#2 has a dmoz, so it's going to be quality, and a quality site with that many backlinks means a lot of them are going to be good, strong, trustworthy backlinks. (Also, on your MS snapshot #2 has the keyword in the url, although I guess it's not an emd, just the competitor with the keyword in the title)

On your MS snapshot the emd is #4 btw, so I'll assume #3 is a competitor.

Possible to get #3 or #4, as the RDD is lower there and there's no dmoz/yahoo listing. They're still probably fairly strong, but I'd imagine there's a lot more spammy backlinks, but with a 4 and 12 year old domain they can get away with that.

#5 there is obviously very strong, but it's not any higher than #5 because it won't be considered as relevant or authoritative if it's a news story. News stories aren't considered an authority for a specific keyword since they are just news stories, which are more about telling the reader what's going on at a superficial level, rather than providing them with strong factual information.

#6 on your MS snapshot definitely isn't the emd, so I'm guessing it's a newspaper. The RDD seems fairly low for a newspaper. It also doesn't have the keyword anywhere in the title/desc. Seems like a wildcard. :)

#7 On your MS snapshot this has a keyword in the title, so I'm guessing this is the emd you've listed as being at 6 above. An interesting one because it has high RDD, a lot of backlinks, it's 13 years old and it has both a dmoz and yahoo listing. Very bizarre.. On paper that seems extremely strong.



It seems like you could take #3 or #4 with a fair bit of effort, but I don't understand why such a strong, and seemingly relevant domain sits at #7. The only way I see you taking #3-#4 is if you created more content and aimed to bring your site closer to an authority on the subject.

At a push you might take #9-#10 as #9 is quite weak and wikipedia at #10 will be too general compared with a targeted article, especially an lsi one.


I'm looking forward to seeing how your page progresses up the rankings.

Thats an excellent breakdown and analysis of the competition, i would love you to take a look at something similar for me, I have a 60k keyword which I have taken from position 56 to position 6 in just over 12 weeks, but I am struggling to move it any higher and need some advice on where to go next and how to push it top 3
 
Good luck, but it does look like an extremely competitive keyword, especially with that site that has 17k .edu backlinks.

What services are you planning on using from BHW? I'd branch out a little than just use BHW alone..
 
#1 spot is virtually impossible. A regulatory body with 17k gov/edu backlinks and almost 4 mil regular backlinks which are going to be strong ones. It also has a dmoz and a yahoo listing. lol is all I can say there. It just doesn't get any stronger than that. :-)

#2 has a dmoz, so it's going to be quality, and a quality site with that many backlinks means a lot of them are going to be good, strong, trustworthy backlinks. (Also, on your MS snapshot #2 has the keyword in the url, although I guess it's not an emd, just the competitor with the keyword in the title)

On your MS snapshot the emd is #4 btw, so I'll assume #3 is a competitor.

Possible to get #3 or #4, as the RDD is lower there and there's no dmoz/yahoo listing. They're still probably fairly strong, but I'd imagine there's a lot more spammy backlinks, but with a 4 and 12 year old domain they can get away with that.

#5 there is obviously very strong, but it's not any higher than #5 because it won't be considered as relevant or authoritative if it's a news story. News stories aren't considered an authority for a specific keyword since they are just news stories, which are more about telling the reader what's going on at a superficial level, rather than providing them with strong factual information.

#6 on your MS snapshot definitely isn't the emd, so I'm guessing it's a newspaper. The RDD seems fairly low for a newspaper. It also doesn't have the keyword anywhere in the title/desc. Seems like a wildcard. :)

#7 On your MS snapshot this has a keyword in the title, so I'm guessing this is the emd you've listed as being at 6 above. An interesting one because it has high RDD, a lot of backlinks, it's 13 years old and it has both a dmoz and yahoo listing. Very bizarre.. On paper that seems extremely strong.



It seems like you could take #3 or #4 with a fair bit of effort, but I don't understand why such a strong, and seemingly relevant domain sits at #7. The only way I see you taking #3-#4 is if you created more content and aimed to bring your site closer to an authority on the subject.

At a push you might take #9-#10 as #9 is quite weak and wikipedia at #10 will be too general compared with a targeted article, especially an lsi one.


I'm looking forward to seeing how your page progresses up the rankings.

Thanks to Elvis for flagging this post, I nearly missed it:)

BlueTurtle that's a wicked breakdown thanks!!!
Sorry about the mixed results - although I used MS I done my breakdown direct from google so I guess there's some slight variations!

Your post has made a lot more sense out of the info MS provides though : thanks!! :)
 
I will say a few things though -
The regulatory sites are authorities in the general niche and not really targeted at all to the keyword.

The EMDs are quite authoritative EMDs not just 5 page sites.

The newspaper is not an article but a niche subdomain on a newspaper site:) but for the overall niche, not targeted.

My page will be re-written to become more comprehensive, the content is written by an industry professional so should be very high quality and 100% unique, hopefully that will help.
 
It all just depends on how much money you can make out of each unique. You can make a lot of money out of 50 uniques a day if you're shit hot at copywriting.

Is there any guide/article about what copywriting is?
 
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Is there any guide/article about what copywriting is?

There's lots of material and courses out there. It has to be something you study like you'd study physics if you want to become good, although some people are naturally gifted, but anyone can learn to become a master of guiding others' emotions with words.

Copywriting is taking someone on a journey to where you want them to be so they'll purchase what you're selling. If they're not in the right place then they won't buy and it's your job to take them to that sweet-spot where they'll be begging you to buy. :)


I don't want to share all my copywriting secrets, but I'll point you towards an amazing book that by its self if studied properly will transform your ability to sell on web pages, email, ads or direct mail.


Eugene Schwartz - The Brilliance Breakthough

It's an old book from 1994, so it won't be all that easy to track down, but if you manage to track it down it'll change your life.
 
damm.. thats what I call high competition :O

subscribed ^^

keep us updated please. ehehe

also can you tell me what services are you buying and in what order?
 
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