PPC to CPA - Taking the Ride Again
- Thread starter bigg_capp
- Start date
redtide1969
BANNED
- Feb 15, 2009
- 1,899
- 1,575
@ blackcontent -
1) You don't want to setup a PPC campaign based on an "offer" to promote, you setup the campaign based on a complete "niche" that you want to promote. The point being, I only go after niches that have at least 5 different advertisers/offers for that niche to choose from. That way if one shaves like hell or stops allowing PPC traffic, you always have other advertisers to fall back on.
Regarding your question - It's based on the individual's budget and initial research at what point to drop a campaign if it isn't profitable. If you've done your due niche research using the proper tools, you'll never have to drop a campaign after dumping money into testing it's KW's. Every niche I've tested has become profitable based on my budget/tools/research.
2) Submit offers should be content locked.
1) You don't want to setup a PPC campaign based on an "offer" to promote, you setup the campaign based on a complete "niche" that you want to promote. The point being, I only go after niches that have at least 5 different advertisers/offers for that niche to choose from. That way if one shaves like hell or stops allowing PPC traffic, you always have other advertisers to fall back on.
Regarding your question - It's based on the individual's budget and initial research at what point to drop a campaign if it isn't profitable. If you've done your due niche research using the proper tools, you'll never have to drop a campaign after dumping money into testing it's KW's. Every niche I've tested has become profitable based on my budget/tools/research.
2) Submit offers should be content locked.
skohh
Regular Member
- Sep 27, 2010
- 341
- 71
2) Submit offers should be content locked.
I agree, I just got CLP2 installed and all setup... Still learning how to use its many features, I wonder if any PPV networks allow you to content lock? Anyone and not just redtide have any info on this?
Fallenintome
Registered Member
- Aug 25, 2011
- 68
- 32
PPC and CPA has been irritating the hell out of me for the last month. Really wanted to get into it, but ads keep getting disapproved or stats "Randomly" drop. Subscribed!
Good luck with you venture. But what i would say is not to go head on. Take it in steps, set up a few campaigns, and if you see results of say 20%-30% profit expand on that campaign.
Don't do too many campaigns at any 1 time untill you have perfected your method or campaign.
And when you do use a landing page, make sure to have an opt-in form/popup. Like you hear the gurus say. "The money is in the list"
Don't do too many campaigns at any 1 time untill you have perfected your method or campaign.
And when you do use a landing page, make sure to have an opt-in form/popup. Like you hear the gurus say. "The money is in the list"
Hello bigg_capp or Redtide or any of the guys out there that knos this stuff.
A simple question.
If market/keyword research is the critical part, what are some guidence on that ? Is there a good book to read, a thread or its just more experience.
Thanks a lot if you can aid.
A simple question.
If market/keyword research is the critical part, what are some guidence on that ? Is there a good book to read, a thread or its just more experience.
Thanks a lot if you can aid.
redtide1969
BANNED
- Feb 15, 2009
- 1,899
- 1,575
I 2nd that...how's your PPC journey going OP?
It's a multi-level process I go through but I'll try to hit on 4 of the key things...
This is referring specifically to PPC to CPA:
1) Start by picking the brain of your AM's at the CPA networks you belong to and ask them specifically what offers have the highest EPC's/conversion rates network-wide with their pubs who are running PPC traffic.
2) I make sure that whatever niche I'm thinking of building out a campaign on ends up having at least 5 fairly well-branded advertisers to choose from to test. The more, the merrier. You don't want to paint yourself into a corner before you put in the hard work building out your campaign (and fork over the testing spend) picking a niche with few offers to choose from. You never know until you start testing and sending decent lead volume which advertisers shave hard and aren't even worth running, so because of that, and a number of other reasons, having a lot of offers to rotate and test in the niche is key.
3) Learn about the niche. Spend time reading and researching your competition's LP's seeing what they're doing, what they're saying, how their content is written, and of course how they're pre-selling their consumers. You can build out your own LP's based on scraping random pics from a bunch of the competition, take their content and have it rewritten if you want etc. I usually have the best results by taking little bits and pieces of what my competitors are doing (pics, pre-sell approach etc), and molding it into my own.
Where I find it's important NOT to follow your competition is in the way you layout your LP formatting. You want it to have it's own layout, color scheme, and vibe. The main thing is making it polished (perfect grammar, spelling etc) so that it builds a feeling of trust in your consumers. You want them to feel like they're landing on a professional webspace within that first 3 seconds of them landing on your LP. Of course a strong call to action needs to be above the fold and right in their face when they land (a button, banner, w/e.) but you don't want to scare them off with flashing buttons, obnoxious colors etc.
3) Look at the "health" of the niche. Is it seasonal? Have the FTC cracked down on it lately? Have the PPC networks themselves started banning accounts for promoting it?
PPC is an ever-evolving game, so you want to pick a niche that's stable and is allowed to be run by the PPC networks long term, especially the 3 majors if you plan on using them.
4) This goes hand in hand with #3 above. Invest in a subscription to one of the PPC KW spying tools. I don't like to say which one I use, but you want to (depending on your budget) scrape as many of the KW's that your competitors have been running for months/years and pulling profit with. Key in on the KW's that are pulling the most ROI for them, but aren't costing them a fortune per click. There's a lot of parameters you can research on your competition and the niche when you use a combination of a good spying tool subscription, and Market Samurai (available in the member downloads section.)
The larger the pool of KW's you start with, the more "golden" KW's you end up with after testing. That handful of "golden" KW's is always the end-goal of any campaign. You simply don't know until you test a large enough pool of KW's which of those KW's will give you low CPC's, and long term profit.
Of course the problem being for noobs to PPC, the more KW"s you start with, the higher your intitial spend will be. Each person has to weigh both factors for themselves based on the health of their bank account, and on the other side, how quickly they want to get to those low CPC, high search volume, high conversion rate KW's. It's all based on the persons budget. You simply have to weed out and get rid of the non-converting testing KW's. It's only at that point that you're killing it for the long term with PPC. It's all in the KW's that you start with.
That should get you going python...
Merry Xmas to everyone
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