Domain name - brand or product? | Advice & help

[v7znay]

I have a quick question...

I sell a product, lets say dog food.
My company called "V Pet Supplies" or something along this lines.

Now I have a few options:
1. vpetsupplies.com - exact brand name - already own this
2. dog-food.com - EMD but with a dash "-", buy it for 200$ and then 301 my company domain to it?
3. dog-food.org - already own this too - any use for it? should I just 301 it to my company name or maybe the opposite?

is it worth focusing on the product name (dog food) or just forget about it and focus on building authority on my company domain?

 

[shizat]

301 redirects do nothing if there is no link juice to transfer over.

Maybe pick off a few easy to rank for related local keywords and build a couple mini sites that link to your main company site.

 

[drogon]

Best practice would be a domain name that incorporates both. So, brand+keyword.com

In your case since you already have both brand and keyword as separate, you have option to:

1) Create two separate sites each with unique content relating to dog food and your brand and business details. SEO optimize both but mainly emd for your keyword.

2) Buy brand+domainname.com and use that instead.

there is no reason for your o 301 your companyname to any other domain.

 

[v7znay]

my company name is already ranked fairly high, the main question is it worth switching it to a product keyword domain to help it rank better...

 

[drogon]

my company name is already ranked fairly high, the main question is it worth switching it to a product keyboard domain to help it rank better...

Well, you didnt share that info in your first post. In which case i would keep the company name and also create a product keyword domain as a second website linking to your company name.

 

[Mountaineer]

If you solely want to rely on SE traffic then experiment with other options otherwise the Option #1 is perfectly alright in my opinion.

 

[poweronics]

You can stick to the old domain name and get it on higher ranking with more link building.

 

[Emlimper]

Personally I try to pick domain names that do not tie me down to one specific thing. Gives you more flexiablity and allows you to tap into a boader audence allowing you to adjust to the market you are focused on. So your number 1 choice in my opinion is what I would go for because its focus to pet supplies which tells the buyer this person should have dog, cat, fish, bunny etc food, nail clippers, toys, beds, leashes etc... rather then dog-food.com which is focused and limited.